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Social Media
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Live From Reddit HQ at Cannes: Unveiling Our Latest Research on Search and Shifts in Consumer Purchase Behavior
Live from Reddit’s two-story HQ on the Croisette at Cannes, we today unveiled our latest research into changing…
Authentic Video Advertising: The SMB’s Path to Social Media Dominance
In today’s bustling digital landscape, mere online presence won’t cut it for small and medium businesses (SMBs) aiming…
Cannibalization or Adaptation: The Evolution of Heritage Social Media Platforms and What This Means for SMEs
TikTok, widely celebrated for its captivating short-form video content, has recently expanded its horizons by embracing long-form, horizontal…
More Ways to Reach Customers Through Video, AI-Powered Tools and Improved Ad Formats
Global retailers are already taking advantage of Meta’s AI-powered solutions to quickly create content, develop deeper customer relationships…
Canadians on TikTok: The French-speaking Community
With over 1 Billion people from around the world coming to TikTok each month to be entertained, it’s…
The Dangers of Free Video Posting: Invest in Your Own Platform
You’ve spent weeks crafting that perfect video for your business. It captures your brand personality, engages potential customers,…
Social Media Trends Small Business Owners Need to Know in 2024
Hey there, small business owners. 2024 is just around the corner – and I can’t think of a…
How to Use Social Media Effectively for Canadian Audiences?
For businesses and people trying to achieve certain objectives, such as brand visibility, lead generation, engagement, or sales,…
From Marketing to Market Stalls – How the recent layoffs pushed a social media marketer into embracing her artistic side.
I’m Evelyn, a 24 year old girl from Kitchener-Waterloo now living in Toronto. I’ve always had dreams about…
Boost Your Social Presence: The Best Management Tools for Savvy Businesses
Today’s fast-changing digital times call for a robust social media presence to carry forward savvy businesses. It is…