Another pandemic year has passed. We welcome another year of recovery and hope. 2021 saw many tech trends accelerating in response to the world of “living with Covid”. If anything has been proven over the past two years, the world must quickly adapt to the new reality. In 2021, businesses emphasized operational dexterity more than ever before.
Many people and businesses have adjusted over the years, and those who have not been shaken by the challenges of the past year have become stronger mainly thanks to cutting-edge technological innovations. The market disruption caused by Covid and the widespread adoption of hybrid operating models has accelerated this process.
As employers, employees, and entrepreneurs switch to the Internet, these changes have created unprecedented demand for rapidly changing technology solutions. With high stakes in 2021 and current technology trends, anyone interested in technology knows how quickly modern tools can become obsolete. So naturally, staying up to date on last year’s latest tech trends doesn’t hurt. Unlike the 2021 trends, which focused solely on addressing the epidemic, this time strategic and innovative developments stand out on the list of emerging technology trends. These technology solutions are geared towards digitization, growth, and efficiency, redefining and reshaping the way we live, work, and interact.
As part of your business’s digital marketing strategy, you can no longer ignore these technology trends. Not only do they attract thousands of digital leads and increase revenue, but also they are measurable, giving you an amazing view into your customer base. Let’s see what’s in store for us this year.
- Personalization via Email Marketing Automation
Every business owner or marketer knows that email marketing is an important part of a digital marketing strategy. What has changed is that personalization of email marketing has become the key to customer acquisition and/or ongoing shopping. Marketing automation technology allows you to email your customers a variety of emails they’ll like, based on past email openings, purchases, or clicks.
Studies found out that 90% of marketers see the future of email marketing as personalized, and most customers see branded email interactions as personalized. Don’t be afraid to have a private conversation with your customers.
- Generative Artificial Intelligence
Generative AI is one of the most powerful artificial intelligence technologies on the market. It includes a set of machine learning techniques that learn about content or objects from data and use that knowledge to create entirely new, more realistic products.
It is stated that generated AI will account for nearly 10% of the entire data generated, up from less than 1% today. This disruptive technology can be used for a wide variety of activities such as accelerating drug development, coding, and targeted marketing. Nevertheless, industry analysts have warned that it can also be used to scam, spread political disinformation, and create fake personal data.
- Digital Finance
Digital financial innovations like cryptocurrencies and central bank-backed digital currencies (CBDCs) will improve cross-border payments and increase financial inclusion. Amid growing interest in online payment channels and cryptocurrencies, central banks around the world are increasingly evaluating the potential of digital currencies.
During the coronavirus pandemic, the number of countries developing CBDCs has surged as consumers switch to digital payments.
- Cloud Native Platform
The modern office enterprise is giving way to hybrid and remote organizations. As a result, data infrastructure must adapt to the geographically dispersed nature of current and future workplaces. This coordination requires decentralized infrastructure and services and is best served in the cloud. So it is very useful for much digital work and the current mobile application development trend as well.
The cloud-based platform can provide organizations with flexible and scalable IT services at a more affordable price. It is predicted that 75% of distributed network companies will outpace their competitors by 25% in 2023. Meanwhile, forecasts suggest that CNP will support 95% of all digital initiatives by this year. Organizations can take full advantage of cloud computing and its benefits, using cloud platforms to get flexible and scalable IT services at lower prices.
- Internet of Behaviors (IoB)
As the world’s digitalization increases, businesses continue to depend more and more on information and data as keys to their success. One important aspect of consumer data is IoB (Internet Behavior). This provides useful insight into consumer behavior. To stay competitive and overcome challenges that arise, businesses can harness the power of IoB through analysis and data collection to enhance customer interactions, know customer preferences, and make purchasing decisions.
In a sense, IoT is relevant to the Internet of Things as it provides more information about how consumers engage in the purchasing process. It also includes post-collection analysis of data from a psychological perspective such as Big Data, CDP, or BI to the Internet of Things and various Internet sources. Overall, this new technology aims to help businesses improve user engagement and the customer experience in more meaningful ways.
Wrapping Up
Given the current pace of innovation and change, it is just and necessary to keep up-to-date with the latest technological trends. Businesses large and small must embrace these new changes in the global technology landscape. Then, with the right platforms and tools at your disposal, you need to innovate to overcome the ever-changing challenges facing consumers, industries, and businesses. So, which of these robust IT trends do you think will have the biggest impact in 2022?
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