Leading North American communications firm to spearhead an integrated brand strategy for therenowned Italian coffee brand.
Talk Shop, a leading North American communications agency, is proud to announce it has been selected as Lavazza’s first Canadian Agency of Record (AOR). As the AOR, Talk Shop will oversee integrated communications efforts, including media relations, events and partnerships, influencer relations, social media strategy, management and content creation.
Lavazza, the globally renowned coffee brand, has been a part of Canadians’ lives for decades, bringing authentic Italian coffee experiences to homes, cafes, and offices across the country. With this new partnership, Talk Shop will focus on elevating Lavazza’s presence in Canada by driving increased awareness and deepening engagement with coffee lovers nationwide.
“At Lavazza, we are committed to delivering exceptional coffee experiences and driving growth by bringing true coffee pleasure to our customers,” said Andrea Chiaramello, SVP North America Retail Sales at Lavazza. “Canada is a key market with significant opportunity, and while we’re proud of our success so far, we see even greater potential ahead. Partnering with Talk Shop will help us accelerate our expansion, deepen our local market presence, and connect with more coffee lovers across multiple channels. We’re excited to work together to strengthen Lavazza’s position and drive continued success in Canada.”
As the Canadian AOR for several global companies, Talk Shop brings a wealth of experience in delivering strategic, results-driven work for household brands, like Lavazza. Through a blend of traditional PR, digital, experiential tactics, and more, the agency is poised to help Lavazza strengthen its reputation as a leader in premium coffee and build meaningful connections with Canadians.
“Lavazza is an iconic global brand, and we’re thrilled to welcome them to Talk Shop’s client roster,” said Krystin Lee, President at Talk Shop Media. “From the outset of the RFP process, we have seen many synergies between Lavazza’s values and our expertise. Supporting their vision and growth in the Canadian market is an exciting opportunity and one we’re deeply passionate about. We can’t wait to bring our local lens to the forefront to create meaningful content – from social media to PR to partnerships and events – that will make Canadian coffee enthusiasts fall that much more in love with Lavazza.”
The partnership between Lavazza and Talk Shop is effective immediately. Follow Talk Shop to learn more about agency wins and stay updated on the latest news on their website at www.talkshopmedia.com, on Instagram @talkshopmedia and LinkedIn @talkshopmedia.
About Talk Shop:
Talk Shop helps clients to get known and be understood. Founded in 2011, Talk Shop is a national communications agency specializing in traditional public relations and digital tactics, working with clients across the lifestyle, technology, real estate and non-profit sectors to meet their business objectives through smart strategies. Talk Shop employs the best talent in the country and team members who know how to deliver exceptional results for clients across North America. Talk Shop’s commitment to being a family-first workplace, delivery of mentorship programs and ability to retain top talent as they grow their careers has led to the firm being named one of Canada’s Top Growing Companies of 2024 by the Globe and Mail. Talk Shop’s all-women partnership team is made up of entrepreneurs who are passionate about building businesses.
About Lavazza:
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with a turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild, and Kicking Horse Coffee. It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world. The Group’s global presence is the result of 130 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, intending to continue to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup. Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success – the coffee blend – to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the focus on sustainability – economic, social, and environmental – which has always been a benchmark for guiding corporate strategies. “Awakening a better world every morning” is the corporate purpose of Lavazza Group, to create sustainable value for shareholders, collaborators, consumers, and the
communities in which it operates, combining competitiveness with social and environmental responsibility.
