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`2022 Comprehensive Black Friday/Cyber Monday Weekend Sales Data

Small Business MagazinebyCanadianSME
November 29, 2022
2 minute read
`2022 Comprehensive Black Friday/Cyber MondayWeekend Sales Data
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All of Shopify’s 2022 Black Friday/Cyber Monday data is based on sales from November 24th 11:00 UTC to November 29th 08:00 UTC

Canada Sales Data

Peak sales hourBlack Friday at 12:00 PM ET
Top Selling CitiesTorontoCalgaryMontréalVancouverOttawa
Average cart price$159.32 CAD   That’s up from the $149.92 CAD average we shared last Black Friday / Cyber Monday weekend.
  Desktop sales vs. mobile sales  Mobile: 72% Desktop: 28%   In 2021, 69% of sales were made on mobile, 31% were made on desktop.
Top 5 product categories by ordersApparel & AccessoriesHealth & BeautyHome & GardenFood & BeveragesElectronics
Percentage of cross-border orders25%
Most Popular Cross-border Country PairingsCanada: Canada-United StatesCanada-United KingdomCanada-Australia
Top cross-border product categoriesCanada: Apparel & AccessoriesHealth & BeautyHome & Garden
% of Point of Sale (POS) sales increase YOYPOS sales made by Shopify merchants in Canada have grown by 21% since Black Friday last year.

Global Data

Total worldwide sales during Black Friday*From the start of Black Friday in New Zealand through the end of Cyber Monday in California our merchants’ total 2022 sales were $7.5 billion USD   Sales made by Shopify merchants around the world from November 25 through November 29 grew by 19% over the Black Friday/Cyber Monday weekend in 2021 (21% on a constant currency basis).
Number of consumers & YoY growthOver 52 million consumers made a purchase from a Shopify merchant during Black Friday/Cyber Monday.   That’s an 18% increase from BFCM weekend in 2021.
  Peak sales per minute  $3.5 million on Black Friday at 12:01 PM EST
Peak sales hour (includes YoY)12:00 PM EST   In 2021, the peak sales hour occurred at 12:00 PM EST on Black Friday.
Shop Pay Growth YoY48%
Top Selling Countries1. United States
 United KingdomCanadaAustraliaGermany
Top Selling CitiesLondonNew York, NYLos AngelesBrooklyn, NYChicago
Average cart price$102.10 USD Globally ($104.80 USD on a constant currency basis)   That’s up from the $100.70 USD global average we shared last Black Friday Cyber Monday weekend.
  Desktop sales vs. mobile sales  Mobile: 73% Desktop: 27%   In 2021, 71% of sales were made on mobile, 29% were made on desktop.
Top 5 product categories by ordersApparel & AccessoriesHealth & BeautyHome & GardenFood & BeveragesElectronics
Percentage of cross-border orders (includes YoY)15%   That’s on par with last year’s average of 15% over Black Friday / Cyber Monday weekend
Total Carbon Removal56,000+ Tonnes
Most Popular Cross-border Country PairingsGlobal: Canada – United StatesUnited States – Canada
 3. United Kingdom – United States
Top cross-border product categoriesGlobal: Apparel & AccessoriesHealth & BeautyHome & Garden
Top selling cities across all of EMEAEMEA: LondonBerlinParisHamburgGlasgow
Top selling cities across all of APACAPAC: SingaporeAucklandChristchurchMelbourneSydney
% of Point of Sale (POS) sales increase YOYPOS sales made by Shopify merchants globally have grown by 26% since Black Friday / Cyber Monday weekend last year.
Top trending products from shopping indexGymshark/Gymshark Training Leggings – BlackMIELLE/Rosemary Mint Scalp & Hair Strengthening OilStanley 1913/The Quencher H2.0 FlowState™ Tumbler | 40 OZOur Place-US/Always PanBiossance/Squalane + Omega Repair CreamSnocks GmbH/Boxershorts
*Shopify’s Black Friday/Cyber Monday Shopping Index is a proprietary index that provides a unique look at what’s trending during this busy shopping season based on orders, products added-to-cart, and pageviews across our merchants globally.

Data represents online and offline sales made by Shopify’s global merchants.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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Small Business Magazine
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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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