2026: Turn Challenges into Competitive Advantages

Small business owners, leaders, and employees: Thank you.

Thank you for another year making everything tick. For another year powering the economy, serving local communities, and pushing innovation into uncharted territory. 

Thank you for entrusting ADP Canada with your HR and payroll needs. It’s a privilege to work with our small business clients every single day. I look forward to continuing the work. To continue listening to your priorities. To continue designing forward-thinking solutions that solve uniquely small business tasks. To continue providing unmatched service and expertise.

Time for 2026. 

With ADP Canada in your corner, let’s make it the year where challenges are turned into competitive advantages.

Here’s how:

  • Outsource & Automate: A big challenge for small business owners? There’s simply not enough time in the day. Running payroll, tracking time, managing compliance and talent layered on top of key strategic initiatives that will unlock growth. The solution? Turn to a provider like ADP Canada who can streamline core functions through HR and payroll solutions or manage them end-to-end through outsourcing solutions so you have time to focus wholly on those strategic initiatives that will push the company forward.

  • Develop an AI Strategy: According to ADP Canada’s Workplace Trends for 2026 report, just 47% of Canadian small businesses believe AI can help them stay competitive compared to 75% of large organizations. This challenge can change. If implemented strategically, AI can help small businesses level the playing field against larger companies. When looking at AI for your small business in 2026, follow a three step approach. First, identify your purpose for AI and ensure the infrastructure is ready to go. Second, implement AI with expertise. Identify a strategic partner who can help the integration go smoothly rather than doing it on your own. Third, rally your team. Communiate to your small business team on your plans for AI and how it can work side-by-side with them to boost productivity. As part of this process, upskilling may be necessary. 

  • Optimize Your Employee Experience: ADP Canada’s Workplace Trends for 2026 report also found just 48% of small businesses are confident in their ability to optimize the employee experience. 43% are confident they can access data to understand employee sentiment, while 44% believe they can capture valuable employee feedback. Your people are your greatest asset. Happy employees make engaged employees make productive employees make retained employees that drive a small business to new heights. In 2026, make it a point to enhance the employee experience. Connect more deeply and more often. Consult your HR partner for guidance on using technology to turn employee experience from a challenge to a competitive advantage.

Personally and professionally, I wish our small business owners, leaders, and employees a healthy and prosperous 2026. On behalf of ADP Canada, we look forward to supporting you in the new year and beyond.


Mohamed Basma

General Manager, Small Business Services, ADP Canada

Mohamed Basma leads the Small Business Services division for ADP Canada and oversees the complete client journey from implementation to Service. Mohamed’s mission is to make sure Small Business Clients are satisfied and successful with their HCM solution.

Mohamed joined ADP in 2018 as Vice President of Service Strategy and Operations and held multiple roles including leading the Outsourcing Service Organization and then leading Service Delivery for Small Business, mid-market, up-market and nationals segments.

Prior to ADP Mohamed worked for 11 Years in Management Consulting at Accenture followed by leading the Global Procure to Pay Department at Restaurants Brands International across all three brands: Burger King, Tim Hortons and Popeyes.

Mohamed earned his undergraduate degree in electrical engineering at the University of Toronto and his Masters of Business Administration at INSEAD in France and Singapore.

Mohamed lives with his family in Toronto, ON. He is a passionate cyclist and participates in cycling events to create awareness such as the “Ride to Conquer Cancer” from Toronto to Niagara, and “Cycle for the Cause, the NorthEast AIDS Ride” from Boston to New York.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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