When it comes to selling your services to another business or company, it is imperative that you leave no stone unturned to be at your best. Unless and until you have correct information about the products you are selling, it is of no use. Since selling to a business is far different from selling to a customer, it is far more vital to use the right strategies to make a sale. Before we proceed to five unforgettable B2B tech marketing tips, here is a brief explanation of what B2B tech marketing exactly is and how it is different from B2C.
What is B2B Tech Marketing?
Constant Contact writes, “B2B tech marketing is the act of selling a technology-based product or service to another business. That could be anything from antivirus software to cloud storage. It includes tactics like content marketing and email marketing commonly used to sell business-to-consumer (B2C) products.” While in B2C marketing, you directly sell to a consumer, in B2B marketing you directly sell to a business or a company.
5 B2B Tech Marketing Tips
Now that you have a basic understanding of what B2B tech marketing involves, here are 5 tips that you must absolutely follow:
1. The All-Important Website
Your website is a direct representation of your brand. Therefore, it is important to present yourself to the digital world in the most professional yet persuasive way possible. Well-planned and well-structured websites are a cynosure to the sore eyes. If your website is lacking in any aspect, you have lost the game before it started. Therefore, ensure that your website is informative, mobile-friendly, fast, and has all the information that your client might need before contacting you.
2. Did You Forget Email Marketing?
If you still haven’t capitalized on the email marketing bandwagon till now, hop on before you miss the train. Between you and your customers, email marketing is one of the best ways of communication. It is a great option if you want to spread the word, gain new leads and close more sales. Additionally, you have all that data to help you identify which areas you need to work on!
3. The Importance of Blogs
Your website does not have a blog page? You don’t run a blog? Well, hurry up because that’s a recipe for disaster. Blogs are the best way to talk about everything tech while incorporating your brand into the mix. While writing on any topic, you can highlight how your products are finding a solution to that problem and why should a potential customer choose you. Blogs not only help create your brand voice but also convey value and establish you in the business.
4. Ramp Up Your SEO Game
SEO still remains to be one of the best ways to reach a vast number of people. By employing proper SEO tactics in your blog and website, you can drive traffic to your desired product. This will allow you to gain credibility and make a strong impact for the benefit of your company.
5. LinkedIn Can Be of Great Help
As per MarketingProfs.com, “82% of buyers lookup providers on LinkedIn before replying to outreach efforts.” LinkedIn is one of the best platforms to advertise your product and services while gaining credibility and recognition. Therefore, be sure to have a LinkedIn presence and keep spreading the word.
To Wrap It Up
B2B Marketing is highly important to sell your products and services to other businesses. The aforesaid tips will not only help you in your business approach but also give you an idea about how things work. Additionally, organizations like the Canadian Marketing Association function as the voice of several marketing professionals in Canada. Whether it’s professional development, consumer protection, or leadership, you can count on the CMA for all the help you need. You can find more detailed information on the same by subscribing to the CanadianSME small business magazine.
