January is always such an interesting time for me – a time to start fresh, pretend I’m going to eat healthier, and set some goals for the coming months. With the holidays behind us all, I imagine many small business owners are also doing much of the same. This is a time for all businesses to take stock of what did and did not work in 2022, and plan for what is coming next.
My advice to small businesses is not to do too much, instead, take the time to truly understand your loyal customer base. Keep them happy, and they will not only remain loyal but will also become your marketers and promoters.
As well, do not assume that your processes that are working today will continue to work tomorrow. Take the time to review and reenergize how you provide goods and services, how you deal with your own vendors, and how you plan for the future.
Finally, take the time for yourself when possible. One thing I know about Small Business owners, who are the backbone of Canadian businesses, is that they are the hardest-working people. Each of you pours your blood, sweat, and tears into your business to ensure its success. Your dedication is a trait I admire so very much, but I truly hope each of you takes a moment in the new year to reflect on your successes and pat yourself on the back for each small achievement that helps you grow.
Shenela Tavarayan
Director, Product Development, Interac Corp
Shenela Tavarayan is the Director of Product Development, at Interac Corp
Her responsibilities include Merchant acceptance and usage, growth of new products and Interchange pricing controls and processes. She is also a co-lead and co-founder of the Women’s Employee Resource Group at Interac Corp.
Focused on turning inwards and listening to the perspectives of the strong women at Interac, the Women’s Employee Resource Group helps to inform Diversity and Inclusion program development while fostering an inclusive work environment where everyone feels respected and valued.