For me, International Women’s Day is more than just a moment of recognition—it’s a call to action. This year’s theme, Accelerate Action, resonates deeply with the journey of women in business. Progress isn’t just about breaking barriers; it’s about pushing forward with purpose, advocating for equity, and building a foundation that lifts others as we rise. True leadership comes from embracing your values, your voice, and your unique way of leading. To me, strength is about showing up as your best self, every single day.
As a CFO in the technology space, I’ve seen firsthand how strategic decisions can drive long-term success. For women entrepreneurs, two key areas stand out: financial empowerment and leveraging technology.
First, own your financial narrative. Understanding cash flow, profitability, and long-term sustainability isn’t just for CFOs—it’s a fundamental skill for every business owner. The more confidence you have in your numbers, the more control you have over your growth.
Second, use technology to scale smarter, not harder. Tools like CRM software don’t just organize customer data; they provide insights that help you anticipate needs, personalize engagement, and maximize efficiency. The right technology doesn’t replace your instincts—it amplifies them.
This International Women’s Day, let’s commit to taking action that creates lasting impact. Because when women accelerate change, industries, economies, and entire communities move forward
Nicole Chan
Chief Financial Officer at Maximizer
Nicole Chan is the Chief Financial Officer at Maximizer, bringing over 20 years of experience in accounting and financial leadership. She has a proven track record of guiding organizations through complex financial reporting, IPO processes, and mergers and acquisitions, including the successful sale of STAT Search Analytics to Moz Inc. Nicole is highly skilled in US GAAP/IFRS compliance, forecast modeling, and cross-border financial strategies, providing valuable insights that drive business success. With a strong focus on mentorship and collaboration, she ensures her teams excel while maintaining the highest standards of financial reporting and analysis.
