I am honoured to celebrate International Women’s Day as a leader in the airline industry, playing a driving role in developing corporate travel programs for Canadian small and medium sized companies. This year’s theme, ‘Accelerating Change,’ aligns with my enthusiasm for promoting the values of diversity, equity, and inclusion.
The power of women in leadership can create a ripple effect of positive transformation. By supporting female entrepreneurs, we contribute to a more dynamic, inclusive and prosperous business environment.
I could not be prouder to be working for, a company whose dedication to supporting women in business extends beyond words. A testament to this is our recently announced premium snack offerings on all Air Canada flights, featuring TWIGZ craft pretzels, a women-led company, created by co-founder Ashely Ehmann. From the heart of Alberta, these snacks proudly originated from a family’s kitchen to your next onboard experience, showcasing our commitment to empowering women-led enterprises. Learn more about her story here.
As we celebrate International Women’s Day, I remain steadfast in our mission to accelerate change and champion the success of women in all facets of business.
Lisa M. Pierce
Vice President, Global Sales & Air Canada Vacations
Lisa is an influential airline industry leader with a passion and proven track record inspiring and developing high performing teams. She is energetic with an extensive background in sales, operations, negotiations, purchasing, planning and project management. Born in New York City, she began to pursue her dream of working for an airline in 1987 when she joined Air Canada as a call center agent. Over the years she held various positions in airports and quickly progressed to Senior Director Regional Airlines, managing the commercial, operational, and business relationships with Air Canada’s regional airline partners. Lisa transitioned to sales with her appointment to Senior Director USA Sales in 2013 and subsequently to Managing Director Canada & USA Sales in 2018, Vice President Canada & USA Sales in 2020 and to Vice President Global Sales and Air Canada Vacations in 2023.
