SMEs across Canada must not be afraid to embrace technology and should welcome it into their business processes. AI is where SMEs will find the needed edge to succeed and stay competitive. Do not be afraid of embracing it. You’ll find it can help with everything from day-to-day tasks to inventory management and with the overall optimization of your business. As with Cubeler, where our Pillars are centred around Financing, Networking, Advertising, and Market intelligence, we’re planning on implementing and using AI in multiple ways to help all SMEs with those four focal points. As we move into 2023, businesses need to start taking advantage of everything they can get their hands on, and incorporating AI can help with optimization if implemented correctly. It is the future, and if you don’t take its benefit, your competitors will.
The most important thing SMEs need to remember is that integrating AI doesn’t have to be expensive by any means; implementing something as simple as a chatbot on your website can help customer interactions. Use AI for inventory management to ensure you are never over or understocked on items. You can even use it to get an idea of what sells best if you’re in a retail environment to optimize your sales and increase your profits. In short, there is a place for AI in almost every aspect of your business, and it’s up to you to decide how best to use it to your advantage.
Luc Godard
Vice President of Marketing and Communications at Cubeler
Luc Godard, the Vice President of Marketing and Communications at Cubeler has over 25 years of marketing experience in consumer goods, electronics, information technology, and services industries. He has worked in various senior executive positions, with world-renowned companies like Adidas, Harman, Boston Acoustics, and Brother Industries, in the United Kingdom, France, China, the USA, and Canada.
Luc earned his Master’s in Business Administration and a Bachelor’s in International Business and Regulations at EMBA Business School.
