Anna Sinclair Businesswoman of the month

Anna Sinclair, a supermom and the Founder of Total Mom Inc. is our Businesswoman of the month. Canadian SME got the opportunity to conduct an exclusive interview with this amazing mind behind a startup that is doing its bit in helping change the personal and professional lives of many women across the globe. In this excerpt, we will try to understand from Anna herself how this fire to help the moms ignited, took a shape, and developed into something so magnificent.
small business

Total Mom Inc. is a social enterprise and media company taking moms from overwhelmed to supported both personally and professionally through programs, products and services. What started out as Canada’s largest holistic festival for moms called “ The Total Mom Show’, has ignited a movement that inspired many mom communities to turn back the focus to mom.

Today, Total Mom’s founder Anna Sinclair is working on developing an innovative life management system for moms that incorporates AI via a membership platform to support moms anywhere in the world at any time. The global hub will provide transformation in all areas of life and access mentorship, resources, high-quality content, courses, and how-tos by leading experts to be elevated by empowerment, meaningful connections and support all while being on the pulse of their life through a personal dashboard unique to each Total Mom member.

What inspired you to start your own digital network, Total Mom Inc.?

Total Mom Inc started out as Canada’s largest holistic festival for moms called “ The Total Mom Show’. I was inspired after coming home from a baby show, which I found more so focused on babies and kids’ needs and was personally in dire need of help in many areas of my life once my son was born. I saw a gap when it came to supporting moms. I have to say, this festival validated moms who too felt somewhat left out of the equation when it came to getting our needs met too. What I found was it wasn’t so much the inability to access support, it was more so about the permission to access it and the lack of messaging to empower moms to get what they needed.

I knew that after speaking to first, second and even third-time moms, I realized that they too were lacking meaningful support just like me. I wanted to take control of my life again and was on a mission to create something impactful.

Our community of entrepreneur moms has grown quite significantly this year following our National Initiative “ Canada’s Total Mom Pitch presented by The Scotiabank Women Initiative, powered by Visa Canada ” where we supported thousands of Canadian SMEs with their entrepreneurial journey. With plans to activate a festival in major cities across Canada, the world looks quite different now and as with many startups, we had to digitally transform our services and experiences and it’s about to become much more.

With my 5-year psychology studies behind me, I saw a correlation. We need to provide support to moms on a holistic level beyond shopping experiences for their babies. Today I am working on developing an innovative life management system for moms that incorporates AI via a membership platform to support moms anywhere in the world at any time. The global hub will provide transformation in all areas of life and access mentorship, resources, high-quality content, courses, and how-tos by leading experts to be elevated by empowerment, meaningful connections and support all while being on the pulse of their life through a personal dashboard unique to each Total Mom member.

And what would you say is the biggest challenge of being a female entrepreneur in the business industry that is largely male-dominated.

It’s always been funding. It’s best to grow a network of women in your circle and join organizations that support women in business. Don’t worry, we got this!

What do you find is most important to working professionals today? Are priorities changing?

I would say that based on the recent studies and surveys on working professionals, it would have to be the need for flexibility. We live in such a different world now and require to invest in our wellbeing more than ever before so that needs to be a priority on a daily basis.

I think we can all agree that the quality of our lives needs to be great for us to perform and stay motivated. I would say balancing personal and professional needs to the best ability is key.

Tell us who your role model is? Women in business?

I have been asked this question many times and I honestly don’t have one woman that is a role model. I see so many beautiful attributes from women all over the world in their diversity across the board. I am just as inspired by a young thought leader starting from scratch as I am with Opera who is wildly successful. I am inspired by vulnerability so if she possesses that, I am probably going to be moved by that. Vulnerability in leadership is an incredibly brave way to inspire and empower.

How can women better enable each other instead of competing? What needs to change in your opinion?

What I have gathered from previous conversations with other women is to work on your self-development and emotional intelligence first. When we are in alignment, we see collaboration over competition and we understand that there is more than enough space for us all to shine.

We need to break the generational trauma of women not being seen as business leaders and feel worthy. We can get much farther when we are united and I think it’s important to serve others and the universe will truly show you that there are a million women ready to serve you.

What advice would you give to young women who want to improve their presenting skills?

You have many ways in which you can present something, but to truly enroll and register an audience or potential partner, you need to come to the table with passion, storytelling, and stats! I use the power of video and visuals to elevate my presentations and I always do research before I present anything. Don’t worry about a thing. Just be you, show your passion and people will feel that. Don’t focus on anything other than what you want people to feel.

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