
Contributor
Roshni Wijayasinha
Roshni Wijayasinha's a seasoned marketer with 20 years of marketing experience, bringing brands, products and companies to market across a variety of industries. She started her career on the agency side, then worked at leading global tech giants like Microsoft and Sony before falling in love with startups, helping two exit for 9 figure valuations. Roshni then started Prosh Marketing, a consulting practice where her and 170+ Fractional CMOs help growing businesses with part-time / on demand marketing leadership and consulting. Roshni’s also a Mentor / Advisor at a number of startup incubators and accelerators, teaches Startup Marketing in the Masters of Management program at the Schulich School of Business at York University, writes for the Forbes Communications Council, and is an angel investor with The Firehood.
Articles
By Roshni Wijayasinha
Why Canada's Marketing Directors Are Underprepared for Marketing Leadership Roles – and What Needs to Change
May 15, 2026Contributors
More voices on CanadianSME
Bashar QawasView articles
Ben LefebvreFounder and CEO, Aeolus Digital Inc.View articles Brooke HegedusFounder, Kleanr CosmeticsView articles
- CNCanadianSME NewsroomEditorial teamView articles
David MaricichPresident & Chief Creative Officer, Maricich HealthView articles
- DFDUCA Financial Services Credit Union Ltd.Sponsored partnerView articles
Ikram RanaFounder, Barrana.aiView articles - JMJeff MacKenzieView articles
Write for CanadianSME
Run a business or advise one? Share what you know.
We publish practical, first-hand pieces for Canadian owner-operators: funding, tax, hiring, trade, technology and growth. Pitch us an idea and our editors will be in touch.




