Bassem is a search engine marketing strategist and speaker with more than 15 years of experience managing online marketing strategies for some of Canadian & International corporations including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy and Toronto Star.
Demonstrated success in digital marketing has led to speaking engagements at marketing events around the world, and the honor winning the 2015 Entrepreneur of the Year Award, presented by the Canadian Association of Marketing Professionals!
Bassem is the driving force behind Green Lotus and has a knack for creating innovative online marketing strategies & tools for medium, large businesses, and nonprofits.
1. What does winning the CanadianSME National Business Award mean to you and your organization?
leaving your home, family, and friends and immigrating to a new country is one of the hardest decisions a person can make. I am thankful that I made the move to Canada where I found the opportunity to put my entrepreneurial skills to work thanks to the support in the Canadian workforce. Winning entrepreneur of the year award is one of my happiest career moments and it’s something I will be proud of for the rest of my life!
2. What piece of advice would you give to entrepreneurs?
Taking the decision of being an entrepreneur is never an easy one, and the road is full of obstacles and challenges but if you have the dream, determination and the right support you’re going to make it especially in a country like Canada where the marketplace is wide open and full of opportunities. The most important advice is to find business partners who can be your friends and support you in the areas you don’t excel at