Your thoughts on winning the CanadianSME National Business Award
Winning the CanadianSME National Business Award for Best Business Innovation is an incredible honour for the entire Tru Earth team. This recognition reflects our commitment to challenging convention and creating products that deliver meaningful impact for consumers and the planet. As the creator of the laundry detergent sheet category, we’ve always believed that innovation should solve real problems while making everyday life easier. This award belongs to our employees, partners, retailers, and customers who have supported our journey. We are proud to represent Canadian innovation on a global stage and remain committed to finding better ways to drive positive change through business.
A special message or advice to small business owners
Stay focused on the problem you are trying to solve and let purpose guide your decisions. Some of the most successful businesses are built by challenging traditional ways of thinking and finding better solutions for customers. Growth rarely happens overnight, and setbacks are often the moments that teach the most valuable lessons. Remain adaptable, listen to feedback, and be willing to evolve as your business grows. Surround yourself with people who share your values and vision. Most importantly, build something that creates lasting value—for your customers, your team, your community, and the future you want to help shape.
Tru Earth Environmental Products Inc.
Tru Earth is a Canadian-owned B Corp and the creator of the laundry detergent sheet category. The organization develops innovative household cleaning solutions designed to reduce plastic waste without compromising performance. To date, Tru Earth has helped save more than 200 million plastic containers from entering landfills and oceans while serving customers in over 80 countries. Through its TRU Giving program, the company has donated more than 65 million Eco-Strips to people and communities in need. Tru Earth is committed to proving that business growth and positive impact can go hand in hand.
