1. Your thoughts on winning the CanadianSME National Business Award
Winning the CanadianSME National Business Award for Best Professional Services is an incredible honour and a proud reflection of our team’s passion and dedication. At PIGEON, we have a deep belief in the power of strategic creativity to move people and brands forward – not only in the work we deliver, but in how we show up for our clients and for each other every day. This recognition celebrates the values that drive us: curiosity, collaboration, and excellence. Being acknowledged by an organization that celebrates Canadian entrepreneurship is incredibly rewarding, and it motivates us to keep raising the bar.
2. A special message or advice to small business owners
Stay rooted in your purpose and values – they can be your compass in both calm and chaotic times. Surround yourself with people who challenge you, support you, and share your vision. Embrace curiosity, listen deeply, and don’t be afraid to evolve. Growth doesn’t always come from big leaps; often, it’s the small, consistent steps that shape lasting success. I’d say that leadership isn’t about having all the answers, but about creating the conditions for others to thrive. In the end, resilience, creativity, and heart are what truly drive impact – in business and beyond.
Pigeon
Elyse Boulet, CEO and Managing Partner of PIGEON, Known for her honest, collaborative, and forward-thinking leadership, Elyse leads high-performing teams in Toronto and Montreal, uniting them around purpose-driven brand work. With over 25 years of experience, she brings clarity and energy to every challenge. Elyse sits on the boards of the ICA and PAC Global and has been recognized among Canada’s top women leaders. Under her leadership, PIGEON was named a Top 2 Best Professional Services firm at the 2024 CanadianSME Awards.
