Bloom + Brilliance: The Story of a Feminist Brand and Web Design Agency

Bloom + Brilliance: The Story of a Feminist Brand and Web Design Agency

Bloom + Brilliance is an Indigenous-women-led, feminist brand and web and boutique design agency based in Treaty 1, Winnipeg, Manitoba, Canada. They create bold, beautiful branding, websites, and design strategy for feminist and Indigenous entrepreneurs born to build, serve and lead. 


The Two Spirited Creative Director

Janelle Desrosiers is the founder and creative director of Bloom + Brilliance, an Indigenous women-led and feminist design agency in Winnipeg. She founded Bloom + Brilliance with a mission to support Indigenous and feminist leaders in transforming the world through innovative, team-based, and user-friendly design. 

She is a two-spirit Michif (Red River Métis) from Winnipeg, Manitoba, of French Canadian descent and a member of the Treaty 1 Territory. Her identity as an Indigenous feminist and two-spirit woman influenced her collaboration with other Indigenous and intersectional feminist entrepreneurs, as they know their gifts are meant to be cultivated for the betterment of the community. 

She is a naturally creative businesswoman who works with organizations, community leaders, and women-owned businesses to use branding, website design, and strategy to focus on growth and impact. Her comprehensive approach to brand and online design services reflects her values of relationship building, community spirit, and positive effect and brings an intuitive, collaborative, and passionate touch to her work.

She believes in clients’ vision and involvement in the project’s success. She helps refine those ideas and develop effective and impactful brands and websites that create meaningful connections, increase awareness and encourage engagement.

Janelle Desrosiers has an industry experience of over 18 years and expertise in design, restructuring and adaptation for various levels of both the private and public sectors. In addition, she has a collaborative history with local, national, and international; corporate, non-profit, government and Indigenous organizations; small business owners and entrepreneurs. 

Her notable works include the International Expressive Arts Therapy Association Manitoba (Website Design and Development), Willow Place Shelter (Website Design and Development), ONE: Mayor’s National Summit on Racial Inclusion (Brand, Collateral + Website Design), Immigrant Women’s Association of Manitoba (Brand and Website Design and Development), and Ending Violence Across Manitoba REES Program for Reporting Sexual and Gender-Based Violence (Brand Development), to name a few.


Empowering Women Entrepreneurs

Women are uniquely positioned to affect positive change on the individual, community, and global stages by channeling their passion, purpose, and power. It is from this firm belief that Bloom + Brilliance creates stunning brands and websites for Indigenous and feminist business owners and community leaders who are prepared to reach their greatest potential. 

Bloom + Brilliance offers a guided, explorative, intimate, and supportive partnership and considers it breathtaking to gather with a group of women to create incredible things because of their cultivation and actualization. 

They help build a sustainable, resilient, adaptable, ethical, successful, and deeply fulfilling business while upholding everything you consider near and dear. After a detailed discussion with the client to understand their passion, purpose, and power, their goal is to align the business and life and bring a work-life balance that helps them enjoy the good things in life and explore their full potential as citizens of this world. 

They clearly and concisely understand the vision and values that drive you, helping simplify the building process and giving an ethical and outcome-based strategic design and marketing guide.

Bloom + Brilliancehas worked with clients, including entrepreneurs, organizations, and companies working towards creating an equitable society for all, including all genders, races, ethnicities, cultures, sexualities, abilities, income levels, work occupations, religions, and spiritual beliefs.

They do this with collaborative, intuitive, and inspired design, creating brands and websites that reflect their clients’ past, present, and future. They also help clients create ethical, sustainable, and fulfilling businesses that allow them to be more involved in their communities.

Bloom + Brilliance firmly believes in the community-building capacity of women to positively impact and revolutionize the standard online platforms. Therefore, they create beautiful branding and websites for feminist entrepreneurs born to bring change. Furthermore, they support and empower collaborative and intuitive design and strategy.

Bloom + Brilliance helps women entrepreneurs build a brand and create the career and lifestyle of their dreams. For more information, visit their website at https://bloomandbrilliance.com/

Small business owners should take advantage of the agencies’ services that help them with branding. To read more about these services and agencies, subscribe to CanadianSME Small Business Magazine https://lnkd.in/dbqmSKN. For the latest updates, visit our Twitter page at @canadian_sme.

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