In 2017, Karen Danudjaja launched her superfood latte brand, Blume. It was a period when the functional beverage industry was still at its nascent stage. The functional beverages mainly focus on dairy, sports, performance and energy drinks, ready-to-drink teas, “smart” drinks, and plant milk. These drinks provide nutritional and health benefits.
Finding Wellness
Karen Danudjaja is from the commercial real estate industry, where the culture is built of people frequently meeting for coffee. These drinks, composed entirely of espresso and syrups, started to have an impact on her digestion, sleep, and hormone balance. She soon noticed that nothing on the cafe’s menu seemed particularly delicious or beneficial to the body.
During her market research, she identified a market gap for a dry latte blend containing powdered herbs, spices and teas. At that point, she made the decision to introduce Blume as an easy method to improve your everyday rituals with lattes.
Whether at a cafe or in your kitchen, you can give your coffee a tasty superfood boost or swap it entirely for your favourite latte flavour that doesn’t compromise your wellness goals.
Their mission is to support a no-compromise wellness journey by recreating your favourite lattes with the magic of superfoods.
Magic Of Superfood
Blume recreates your favourite cafe beverages with the magic of superfoods and without syrups, refined sugars and caffeine.
Blume’s co-founder and CEO, Karen Danudjaja, established the company as North America’s top superfood brand with locally produced goods made with only natural and organic components, such as turmeric, reishi, and other herbs. Blume is dedicated to helping people who care about their health live healthy lives without compromise.
They ensure that all their blends are certified organic, vegan, syrup-free, refined sugar-free, gluten-free, keto-friendly, plastic-neutral, and less than $1 per cup.
They use plastic, as they have discovered via research that there isn’t a one-size-fits-all option for compostable packaging alternatives currently. As a result, they collaborate with Clean Hub to protect the environment. They also work together with Green Worms, their collection partner.
They ensure that each Blume blend you buy prevents two times as much plastic from entering our oceans. They are particularly excited about Green Worms supporting women in Kerala, India, in their efforts to simultaneously alleviate poverty and pollution with their intimate ties to the superfoods of Southeast Asia.
Meeting Point
Blume is a pairing of the benefits of the wellness aisle and the experience of a cafe. They are re-making your favourite cafe lattes with the magic of superfoods. Over the past year, Blume has scaled its team to 12 employees, grown 300 percent and landed in all Whole Food locations across Canada.
Karen found a difference between the experience you have in a café, which is often fun and social and the experience you have buying a product in a store, which is more transactional. The supplement aisle is often functional, not fun. Blume is trying to bridge that gap to give you familiar flavors and delicious drinks in many settings without compromising the quality you’re looking for from supplements.
From a product sold predominantly in coffee shops, Blume has grown into a brand that is colourfully packaged drink mixes in flavours like Turmeric and Rose London Fog. Today, Blume products are available in over 1,500 stores across Canada, including Whole Foods, Well.ca, Anthropologie and Indigo.
Blume is not just a latte blend. Their 2022 goal was to collect 7,000 lbs of plastic waste from entering our oceans.
Blume Superfood Lattes was built as a value-driven company focused on the community’s needs and wants. To read more about their products, visit their website at https://itsblume.com/.
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