It is no secret that data is the new liquid gold. Businesses that understand how to harness the power of their first-party data and use it to create new revenue opportunities and drive growth are thriving. At the forefront of this booming industry is Janice Liu, CEO and Founder of Mantis and CanadianSME Business Magazine’s Business Woman of the Month for October. A seasoned entrepreneur, Janice has built a career centered on her innovative approach to tech-focussed enterprises and her commitment to social empowerment through community-focussed initiatives.
Co-Creating the Future of Data with Mantis
Founded in late 2023, Mantis is a global data consultancy that helps businesses uncover the value hidden in their first-party data. Under Janice’s leadership, the company has grown rapidly with a client roster that includes top players in finance and adtech. Mantis specializes in turning vast, underutilized data into profitable lines of business. The company prides itself not only on delivering tangible results, but also for their commitment to ethical data use, ensuring long-term compliance in today’s fast-evolving regulatory landscape.
“Data is the future, and that future is constantly changing. Many businesses are struggling to keep up while also maintaining their core business. That’s where Mantis comes in—to help brands future-proof themselves while leveraging their data for growth,” says Janice.
Building Inclusive Communities
Aside from her entrepreneurial spirit, Janice is deeply passionate about her work empowering women and marginalized communities. She co-founded Superclub, an initiative dedicated to helping BIPOC leaders overcome the unique challenges they face in leadership by fostering mentorship, collaboration, and amplifying diverse voices. She is also the co-founder of Filling the Gap, a Toronto-based nonprofit women’s empowerment conference, where all proceeds are donated to the Barbra Schlifer Commemorative Clinic, which supports marginalized women who have experienced violence by providing legal representation, translation, and counseling services.
“Giving back not only feels good but does good,” Janice explains. “I helped create both organizations to offer the opportunities and resources that I know these communities need. I want to empower others to create their own opportunities. It’s all about leveling the playing field.”
A Global Advisor and Versatile Leader
Janice’s expertise extends far beyond Mantis. She is an active board member, angel investor, and advisor, using her background in data consulting to help both startups and established companies thrive. As one of the youngest to hold a senior-level leadership role at one of Canada’s largest marketing and advertising firms, Janice is also a sought-after thought leader in advertising and marketing strategy, having spoken on panels at DevTO, TechTO and Impact 2023 Cornerstone Annual Meeting.
Through her roles in business and community leadership, Janice is shaping the future of tech and business, both in Canada and internationally. Her ability to combine sharp business acumen with a dedication to social impact sets her apart as a versatile and compassionate leader in the corporate world and beyond.
About Janice Liu
Janice Liu is an entrepreneur who has built and scaled tech-based services and products across B2B and B2C. Her experience leading and operating a data-first consultancy at one of Canada’s largest ad agencies gives her a unique insight into seeing the opportunities, challenges, and nuances within the advertising and marketing industries.
Learn more about Janice here or go to Mantisgroup.AI.
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