Katie Zeppieri is a 2x TEDx speaker, author, social influencer, media personality, and Founder & Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique[1] PR and Marketing firm specializing in brand amplification for innovative companies and people. MicDrop’s roster of clients range from high-growth tech startups to serial entrepreneurs to C-suite executives and reality TV stars including Netflix “Love Is Blind” stars Deepti Vempati and Kelly Chase who together have a combined total of over 1.4 million followers.
Katie is a sought-after speaker, consultant and guest expert who speaks brand strategy, PR and marketing. Some of the topics Katie is frequently asked to speak about include: how to attract media attention, how to use speaking to build your business, and how to build a personal brand. She has been featured in numerous publications including Forbes, The Huffington Post, Virgin Radio, and SiriusXM and most recently she has been recognized as the 2024 Emerging Leader in the Marketing and Advertising category by The Peak.
Before launching The MicDrop Agency, Katie built GIRL TALK Day, Canada’s largest girl empowerment event, and an international school chapter network impacting over 100 schools and reaching over 15,000 girls in the seven years of the organization’s operation.
Katie has recently launched a podcast titled Get Mic’d with Katie Zeppieri, a marketing podcast about the ins and outs of building a notable brand. Each episode features interviews with high-profile people—from entrepreneurs to executives—who have exceptional experience in marketing, branding, and PR. The audience for this podcast is CEOs, entrepreneurs, and marketing professionals looking to uplevel their game. Some noteworthy guests include the Shark Tank investor, Matt Higgins and CEO of The Atlantic, Nicholas Thompson.
Katie is on a mission to redefine the status quo in Marketing and PR. She’s built The MicDrop Agency as a modern powerhouse, setting the standard for the future of Communications. By seamlessly integrating Marketing, PR, Branding, Communications, and Digital Strategies, Katie empowers innovative companies and individuals to not just amplify their brand but to authentically connect and captivate their audience.
From Grassroots Impact to Next-Gen PR
Katie Zeppieri’s entrepreneurial spirit has always been driven by a desire to empower. Her journey began by fostering growth at the grassroots level, leading summer camps for youth. This early experience ignited a passion for empowering young women, culminating in the creation of GIRL TALK Day, Canada’s largest female empowerment event. For seven years, this annual event served as a platform for girls aged 11 to 18, helping them build confidence and inspiring them to make their mark on the world. The event featured a roster of notable speakers, performers, and sponsors, including CHUM, Virgin Radio, and TD Canada Trust, making it a truly phenomenal experience. During its duration, GIRL TALK grew to develop an international school chapter network of 100 schools running GIRL TALK clubs across Canada, the United States, Egypt, Thailand and Uganda. GIRL TALK directly impacted over 15,000 girls through its events, programs and empowerment resources.
Today, as CanadianSME’s Businesswoman of the Month, Katie’s focus has shifted, but her commitment to growth remains constant. Now, through The MicDrop Agency, she’s revolutionizing the PR landscape for high-growth startups and high-profile people.
A Legacy of Empowerment
While The MicDrop Agency is central to Katie’s current focus, the impact of GIRL TALK Empowerment continues to resonate. Running such a successful event honed Katie’s leadership skills and solidified her dedication to empowering others. Katie also learned how to build a brand from the ground up. This experience undoubtedly played a role in shaping her entrepreneurial spirit and ultimately led to the creation of The MicDrop Agency, where she empowers businesses and individuals by amplifying their story on a larger scale.
MicDrop: Pioneering a New Approach to PR
MicDrop isn’t your average PR agency. Founded with the vision to deliver results that truly matter, they address the limitations of traditional approaches that often fail to serve startups and growth-oriented businesses. Here’s what sets them apart:
- Thought Leadership Focus: MicDrop positions their clients as thought leaders within their industries, sparking meaningful conversations that drive change.
- Category Creation: They go beyond traditional PR and actively help clients become category creators, shaping the future of their respective fields.
- Adaptability: Their team thrives on a “scrappy, entrepreneurial spirit,” allowing them to tailor strategies to each client’s unique needs with an empathetic approach.
Recognition for Innovation
MicDrop’s dedication to innovation has garnered significant recognition. They were recently lauded by PR Net as a “next-gen agency,” highlighting their forward-thinking approach. This acknowledgment reflects their commitment to staying ahead of the curve in the evolving PR landscape.
Impact Beyond Awards
MicDrop’s success extends beyond awards. They understand the power of social impact and actively integrate it into their work:
- Internal Initiatives: Their team goes beyond the boardroom, volunteering at local shelters like the Good Shepherd Shelter in Toronto, giving back to the community and demonstrating their commitment to social responsibility.
- Amplifying Positive Narratives: MicDrop champions stories that matter and makes a commitment to mentoring upcoming entrepreneurs and individuals on how they can tell their brand story to make the greatest impact.
MicDrop’s early success with clients like Deepti Vempati (Love is Blind fame) showcases their results-oriented approach. They managed the entire book launch process for Deepti’s book “I Choose Myself,” including investing in the book as a first-time publisher and overseeing both the book production and the launch campaign all within a tight timeframe. This dedication exemplifies their true partnership mentality, ensuring their clients’ triumphs are their own.
Furthermore, MicDrop’s impact extends beyond singular projects. They have played a pivotal role in executing integrated campaigns for numerous startups and mid-sized companies. This includes brand building during critical funding rounds, forging key partnerships with media and stakeholders, and positioning thought leaders at prominent conferences and seminars. Such diverse contributions illustrate MicDrop’s versatility and effectiveness in driving holistic growth for their clients.
Expansion and Future Vision
MicDrop’s growth reflects the increasing demand for their unique approach. With plans to open a secondary office in the United States by the end of the year, they’re poised to expand their impact and empower an even greater number of clients in the years to come.
