Business Woman of the Month: Robyn Orsini

Small Business Canada

Lunas Consulting at the Helm of Global Expansion

Robyn Orsini is the 29-year-old female CEO & Founder of Lunas Consulting, a B2B Lead Generation and Growth Consulting Agency. Her passion for helping startups succeed is driven by her thirteen years of experience in business development, as well as the time she spent working for non-profit organizations that supported ecosystems of entrepreneurs and tech communities through community support and innovation.

Robyn also holds a prominent position as a VP of Operations & Strategy at Mino Games, a renowned gaming company. She has partaken in an exciting new challenge spearheading new strategical initiatives within the company. Her focus is on the growth and marketing of their new title, “Dimensionals,” as well as expanding game franchises across multiple platforms and media for enhanced revenue opportunities. With Mino’s 12-year legacy and an impressive $23 million in funding raised, and approximately 60mm in revenue to date, she brings her expertise and vision to drive innovation and expansion.

Through this same drive and passion, she also recently co-founded another organization, SmartSaaS, an E-learning Sales Expertise company for SaaS startup founders and sales teams that aims to deliver a straightforward roadmap toward success for any startup from pre-revenue to scale through numerous sales & revenue bootcamps, templates, and courses.

Robyn believes startup leaders deserve a partner who will invest the time needed to develop and execute go-to-market strategies and educate team members on modern growth processes. She believes a transparent approach to every partnership means ensuring that any guarantees are met with action, with no room for empty promises.

Her mission is to ensure that every startup that collaborates with her receives the guidance and training needed to achieve long-term success and revenue growth.

Image Courtesy: Lunas Consulting

Women empowerment is a consequence of sheer effort and intelligent decisions, supported by a framework promoting gender equality and women’s entrepreneurship. One woman who’s stood the test of time with her dedication and willpower to make difficult decisions is Robyn Orsini, the Founder and Chief Executive Officer of Lunas Consulting Inc. Due to these achievements, CanadianSME Magazine has recognized her as the Business Woman of the Month for the April issue. Lunas Consulting, a global early-stage startup lead generation, marketing and consulting firm, focuses on data-driven decision-making, transparent client relationships, and sustainable revenue growth. Lunas supports entrepreneurs’ international expansion efforts by emphasizing B2B sales outsourcing, outbound lead generation, sales consulting, and marketing. 


Visionary Leadership and Achievements 

Robyn Orsini has an impressive list of achievements. She received recognition for her achievements in the business world, being honoured as the Best Young Female Entrepreneur at the 2022 Stevie Awards – Women in Business and receiving the 2023 Globee Sales, Marketing, Service Operations Awards for Sales Leadership of the Year. With her at the helm, Lunas Consulting has achieved remarkable recognition, including the esteemed 2022 Globee Award for Woman-Owned Startup of the Year and the 2022 Stevie Awards for Women in Business Startup of the Year. 

Since its establishment in July 2020, Lunas Consulting has experienced rapid growth, exceeding $1 million in ARR (Annual Recurring Revenue) within its inaugural year. Robyn’s impressive leadership is demonstrated by her remarkable achievement of growing the team to over 40 highly skilled professionals. The noteworthy expansion highlights her exceptional leadership approach and the supportive atmosphere she cultivates at Lunas. 


Empowering Women in Entrepreneurship 

Lunas Consulting’s success stems from its dedication to diversity and female leadership. Robyn Orsini is at the helm of a remarkable leadership team of four other exceptional women. The company values its diverse workforce, bringing people from various backgrounds and perspectives. Robyn is committed to fostering inclusivity globally, as Lunas actively seeks out talented individuals worldwide. 

Robyn’s journey embodies the spirit of empowering women through entrepreneurship. Through her trailblazing efforts, she creates opportunities for women to excel in industries that men have historically dominated. Lunas Consulting exemplifies the significant impact of embracing diversity and inclusive leadership in fostering business success. 


Fostering a Culture of Excellence 

The success of Lunas Consulting is supported by its fundamental principles: mutual care, the cultivation of trust, the proactive resolution of challenges, and an unwavering commitment to ongoing education. These values underpin the inclusive culture of the organization, in which each team member is esteemed and given the authority to achieve their utmost capabilities. Lunas is propelled by Robyn’s unwavering dedication to excellence, which fosters collaboration, innovation, and client satisfaction. 

Robyn Orsini’s trajectory from entrepreneur to industry pioneer exemplifies perseverance, foresight, and steadfast commitment. As the proprietor of Lunas Consulting, she actively promotes diversity, fosters women’s empowerment, and motivates aspiring leaders. Robyn Orsini’s exceptional leadership reorients the discourse surrounding success, demonstrating that inclusivity and empowerment are not mere trendy terms but fundamental pillars of enduring expansion within the business. 

Click here to learn more about Lunas Consulting’s services and solutions. 

The CanadianSME community consists of readers who have high regard for current enterprises and entrepreneurial initiatives. Entrepreneurs can remain connected and active with this group by following @canadian_sme on X. Please click here to subscribe to CanadianSME magazine and stay up to date on all current business trends and developments.

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