Celebrating Women Entrepreneurs: Strength, Innovation, and Leadership

CanadianSME Small business magazine canada

With nearly 20% of all Canadian businesses majority owned by women, and more than 99% being small and medium-sized, women entrepreneurs are vital to our economic and social fabric.

Local businesses are the heartbeat of our communities and at TELUS Business we #StandWithOwners. With that in mind, I’d like to share key lessons I’ve learned from the remarkable women in my life.

1. Embrace failure as progress: Make bold decisions and experiment. “Fail fast, learn and move forward.” Your resilience sets you apart and drives innovation.

2. Know yourself and your team: Truly understanding yourself and team leads to authentic leadership, engaged teams and a more fulfilling entrepreneurial journey.

3. Champion diversity: There is power in diverse perspectives. It’s not just about gender, but bringing together different backgrounds, cultures and ideas to drive your growth.

4. Celebrate your versatility: Recognize that your journey is unique, because your versatility to balancing multiple roles – leader, innovator, caregiver, mentor – is your superpower.

The path of entrepreneurship isn’t always easy, but as women, we have the strength and creativity to overcome obstacles while delivering amazing experiences for our customers.

This International Women’s Day, we celebrate women entrepreneurs. May your businesses thrive and voices inspire.


Katherine Emberly

Senior Vice-president & President of Small and Medium Business, TELUS Business solutions

As the Senior Vice-president & President of Small and Medium Business at TELUS Business, Katherine leads a passionate team who leverage TELUS’ world-leading networks and technology to help owners, leaders and teams thrive in a digital world. 

Katherine is a results and culture-driven leader with two decades of experience leading large-scale business teams in the telecommunications industry. Driven by purpose and values, Katherine has an impressive and proven track record of repeatedly driving results in all the ways that matter – profitable growth, customer loyalty, cultural excellence, high-performing teams, talent growth and development, and leading through change.

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