Peter Drucker was an Austrian-American author, educator, and management consultant whose works helped provide the theoretical and operational framework for the contemporary commercial company. He once said, “The best way to predict the future is to create it.”
That’s what Danish Yusuf did as well.
Danish Yusuf worked as a former leader in McKinsey & Company’s Digital Insurance practice, where he supported global insurance clients in defining their digital strategies. During that time, he encouraged his clients to move toward digitizing business insurance to make it easier, quicker, and more transparent for entrepreneurs and small business owners to understand the risks they face and obtain the insurance cover they require
The proposal was not welcomed much, and he found that insurance clients were hesitant to embrace technology to redefine how they serve small business and entrepreneurial customers. This left a gap in the market which Yusuf perceived as a tremendous opportunity and inspired him to be the agent of change the Canadian business insurance landscape desperately needed.
Zensurance was established in 2016 and quickly became the go-to source for small business commercial insurance. It utilizes its proprietary technology to search a network of more than 50 insurance providers and find the best policies for startups, small businesses, and entrepreneurs so they can confidently concentrate on expanding their companies. They revolutionized the commercial insurance landscape by offering a unique, hassle-free, affordable, and transparent alternative to the buying process.

Their strategy was a major game-changer for Canadian small business owners and the country’s business insurance industry, which is still bound to a traditional method of insuring small business owners who collectively constitute the backbone of the Canadian economy.
Numerous small company owners turn to Zensurance for assistance in finding comprehensive, customized insurance solutions. Their licenced broker team provides industry-leading support and partners with their customers as their trusted insurance and risk management consultants. Zensurance promotes the expansion of small businesses across Canada by giving special attention to their insurance and risk management requirements.
Their services include brokers dedicated to serving small business owners, entrepreneurs, independent contractors, and professionals in multiple industries and specialize in helping them find the business insurance coverage they need at a price they can afford.
Zensurance digitized the business insurance application process by making it quick, straightforward, and transparent. As a result, any small business owner or entrepreneur can visit their website, quickly fill out an online application, and receive the lowest quote available on the market for free.
Zensurance streamlined the insurance buying process for a segment often overlooked by insurers by developing algorithm-based technology to help business owners find the best coverage they need and completely digitized the process from filling out an application and getting a free quote to purchasing an insurance policy. Zensurance has assisted over 100,000 Canadian small company owners in the process of purchasing insurance.
Most customer interactions occur after business hours and work in a hybrid model providing the same level of service that traditional brokerage provides along with their digital services. Customers can contact their team of licenced brokers by phone, live chat, or email on weekdays and are about giving small business owners the respect and assistance they deserve.

Zensurance launched programmes during the pandemic to aid local communities, which included raising $10,000 for the Princess Margaret Cancer Hospital and setting up a $12,000 scholarship over three years with the Humber College for Insurance Management program, awarded to a member of an equity-seeking group to promote more diversity in the insurance industry.
During the epidemic, they donated over $3,000 to the Black Legal Action Centre and supported EVA’s efforts by fundraising for them as well as mentoring and coaching EVA’s clients on how to perform well in interviews and prepare them for it. The COVID Small Business Charity will receive $5 for each quotation customers submit to Zensurance as part of the company’s “quote for a cause” campaign, which will launch in the upcoming month.
Zensurance is a daring initiative that revolutionized the Canadian business insurance sector. A modest fintech startup that began operation with five workers has grown into a 200-employee company in five years. Their success is based on their in-house technology and Danish Yusuf’s vision of recognizing that contemporary Canadians demand the same digital experiences when looking for and buying business insurance as they do with other online transactions. To learn more about their services, visit their website, https://www.zensurance.com/.
Entrepreneurs are always the first to see a gap in the market and work to address it by generating a potential opportunity out of it. To read more on such innovative businesses, subscribe to CanadianSME Small Business Magazine https://lnkd.in/dbqmSKN. For the latest updates, visit our Twitter page at @canadian_sme