Gregory Rozdeba is co-founder and President of Dundas Life, a digital insurance brokerage that uses technology to make life insurance simple, accessible, & personalized for Canadians. He previously served as Director of Sales at a fintech firm where he took the company from no product to raising over $7M+ in funding and disrupting a 100-year-old industry. Gregory enjoys travelling (30+ countries), cycling, & has taken up an in-depth study of Ancient Rome.
What is Dundas Life about? What is your vision?
Dundas Life is a digital insurance brokerage that combines technology with personalized service to help Canadians buy life insurance online.
Our vision is to empower Canadians to make better financial decisions for their loved
ones, and to know the peace of mind that life insurance ownership can bring.
What do you bring to the forefront that is different from your competitors?
Most life insurance today is still sold in-person by traditional life insurance brokers.
This process is very time-consuming, paper-driven, and not cost-competitive.
Our online life insurance quoting calculator allows you to compare rates across Canada’s top insurance carriers.
This technology combined with our best-in-class licensed advisors allows us to provide the most accessible information, expertise, and personalized service available anywhere.
How do you aim to scale a market that is very volatile in the face of opening up amidst the Covid-19 pandemic?
Our company was founded during COVID-19 and as a result, each step in our process is digital-first.
We aim to continue scaling by meeting our customers wherever they are online. All of our licensed brokers are equipped with best-in-class tools to deliver the best service. Over the next year, we plan to continue hiring more brokers and building technology to improve the customer’s insurance buying experience.
How does Dundas Life make insurance easy and affordable?
While many brokers only sell policies from one or two companies, we allow customers to compare rates across multiple insurance carriers.
Our team is trained in navigating difficult-to-insure cases. If you have a pre-existing medical condition, we can route your application through the right carrier to ensure you get more coverage at the lowest price.
Where do you position yourself five years from now?
Dundas Life will be Canada’s leading life insurance brokerage in five years. We have made significant investments to ensure that Canadians can get easy access to credible insurance advice with an industry-leading digital process. What we are doing is not revolutionary. We have created a process to facilitate how everyday Canadians want to buy insurance, eliminating unnecessary hurdles in finding the right life insurance coverage, with the right company, digitally.
Do you have any tips for small business owners who are finding it hard to pull through during these tough times?
Understanding purpose and having a clearly laid out vision is essential for today’s entrepreneurs. Challenges will always emerge from clients, suppliers, or competitors here and abroad so revisiting your firm’s ‘why’ and what is being built is healthy.
Entrepreneurs usually don’t get started without taking personal and professional risks, and remembering why it was taken in the first place can be reinvigorating.
Removing yourself from the business for short periods of time can bring new clarity to the tasks at hand. Working long days will definitely contribute to getting work done but sitting in the park, cooking, or playing with kids can allow entrepreneurs to internalize and process new ideas and concepts. Building a flexible business and thinking through challenges can sometimes save firms capital and time.
