It’s a fact: digital marketing is the best way for any business, large or small, to connect with their audiences. And for more than 15 years now, The Social Agency has been helping small businesses, crown corporations, cities, universities and TV shows to meet their audiences online, creatively.
The name “The Social Agency” was originally coined as a reference to the live social events that co-founders Monica Krake and Kirstin Richter were hosting back in 2009. As The Social Agency grew, Monica and Kirstin began branching out into the then-emerging field of social media marketing. Their ability to blend online strategy with PR expertise got them noticed…and kept clients coming back for more. With over a decade of experience, they’ve built a reputation for their engaging approach, friendly team and diverse clientele. Here’s what small Canadian businesses can learn from The Social Agency:
Start with a client-centered methodology:
Each client has a different set of challenges and strengths to bring to the table. That’s why TSA starts every client relationship with an intake process to build a complete media picture of each client. By the end of the process, clients have a clear road map for success. Some of the clients TSA has worked with include:
- Not-for-profit organizations like the BC SPCA, Coast Mental Health Foundation and the Association of BC Farmers Markets
- Universities including Toronto Metropolitan University and UBC Sauder School of Business
- Municipalities like the cities of Vernon and Richmond
- Canadian-owned businesses, including high end retailer Once Upon A Tree and Montreal’s MONTONI Groupe
- And, global ethical businesses, like Aqua Spark Investments
Clients come to the TSA for strategic marketing services, including brand strategy and messaging, strategic marketing plans, PR campaigns, and marketing campaigns. TSA also offers a full menu of social media support, including social media marketing, social media management, content creation, influencer marketing + social ads. From multi-channel year-long campaigns, down to tweaking a newsletter to get more opens, TSA’s detailed client approach helps clients better understand themselves, and grow their audiences. To find out more about what they do, and who they work with, check out their case studies.
Team collaboration and collective format:
Fun fact: Monica and Kirstin each had a baby the year TSA launched. That experience was fundamental to their approach to work/life balance and building their team. “Working with and supporting other mothers has always been our M.O.” says Kirstin. “Equally important is working alongside inspiring, talented, and all around awesome people.” So, TSA built its team on a collective format: hiring the best in the industry; offering a flexible, family-friendly work environment; building boutique teams to suit the needs of different clients; and all the while supporting women in the workforce.
Creative approach
Co-founders Monica and Kirstin are life long learners who seek out creativity and encourage it in their team. ‘Both of us are truly energized when we immerse ourselves in learning something new,” explains Monica. “For me, it’s been launching Head + Heart, offering my own alignment courses, and diving deep into the art and science of breathwork.” Meanwhile, Kirstin recently completed her Master’s degree in Publishing (MPub) and is putting everything she’s learned about the publishing industry to good use. And while the TSA team members shine at social activities and creative online projects (no surprise), they also love to relax by practicing skills like cake decorating and painting.
The Social Agency stands out for creativity and putting the customer first. Over the years, TSA clients have built an incredible online community and a reputation for friendly and effective marketing that audiences love. Follow them on Instagram at @tsavancouver, click here to subscribe to their newsletter, or check out their services and solutions by visiting The Social Agency’s official website here.
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