Working with small business associations coast to coast, I have witnessed a nascent digital revolution—a gradual transformation not just of technology, but of dreams and ambitions. In Canada, where small and medium-sized enterprises (SMEs) form the robust backbone of our economy, embracing digital tools is an act of bold vision, a step into a future where growth and competitive edge are redefined. But not enough SMEs are making this leap into the digital era. For them, I believe, embracing digital tools is not just an option but a necessity when it comes to business growth and competitive advantage.
The few SMEs making this digital journey a reality reveal, quite tangibly and visibly, the remarkable potential digitalization holds. It’s a narrative beyond mere technology—it’s a reinvention of business culture. For Canadian SMEs, this is an invitation to step into an arena of innovation, to reshape and revitalize their operations in ways previously unimagined.
In today’s digital-centric world, visibility and connection are the currencies of success. This year, the landscape for SMEs is set to be transformed with advanced, accessible tools for targeted advertising, like the Cubeler Advertising platform will offer in 2024. These innovations promise to level the playing field, allowing small businesses to weave compelling stories that resonate with their unique audiences.
The future also heralds a new era of decision-making powered by AI and analytics. Upcoming platforms, like the Cubeler Insights platform set to launch in 2024, are poised to offer SMEs deep insights at no cost, empowering them with the ability to make strategic, data-driven decisions that were once the domain of larger corporations.
Networking in a global economy is crucial, and the future holds promise for spaces that will connect Canadian SMEs with a world of opportunities. These platforms, including the Cubeler Networking space slated for a 2024 launch, aim to break down barriers, enabling seamless collaboration and access to diverse markets, which are essential for growth and expansion in our interconnected world.
Addressing financing accessibility remains a key part of this transformative journey. For this reason alone, Cubeler launched a financing platform with digital financing solutions to provide SMEs with easier and faster access to credit, simplifying the financial challenges that often hinder their growth and innovation.
In 2024, the path towards digital transformation for Canadian SMEs will not just be about adoption—it will be a path of reinvention and, to make it all worthwhile, a journey of endless possibilities. The coming years, especially 2024, hold immense promise, with new tools and platforms set to unlock potential and drive growth. It’s a thrilling time for the SME members of Cubeler Business Hub and Cubeler itself to be part of this journey, supporting and celebrating the successes of Canadian SMEs as they embrace a digital future rich with opportunity.
Marc Pearson
Vice President, Global Channels & Strategic Alliances, Cubeler
Marc Pearson is the Vice President of Global Channels at Strategic Alliances at Cubeler. He is responsible for the growth of the Cubeler Business Hub through external partnerships, creating market awareness and driving new revenue channels.
Marc’s experience in managerial and leadership roles spans over two decades. His business background lies in emerging technology, such as telecommunications, artificial intelligence, data and enterprise-level SaaS solutions.
Marc also has extensive experience in developing and managing every aspect of partner relationships, from strategic alliances to channel partnerships. This gives him extensive knowledge of multiple business communities across every industry—from every perspective.
