Digital Transformation is essential for business growth

Small Business Canada

What a year it’s been! – I think we’re all looking forward to new opportunities for togetherness with our work colleagues, friends and extended family in 2022.

One thing’s for certain – the way we work has changed forever. Canadians and Canadian businesses are strong, resilient and adaptable. In the past year, we’ve seen digital transformation progress rapidly as the need to transition from in-office work to a virtual setting has become the norm. Small and mid-sized businesses I’m speaking to are finding themselves adopting extraordinary new ways to connect, communicate, collaborate, and share information. Hybrid work environments are here to stay and allow many teams like my own Virtual Sales Team to work smarter and more efficiently while securely managing information and the evolving needs of customers.

The transition to digital transformation is an important one, but let’s always strive to enable technology that puts people first. That means understanding what it takes to empower people to do their jobs better and supporting the needs of customers. Things that help people share information more easily. Things that make your life a little easier. Things like cloud-based tools and software that foster collaboration, streamline workflows and help people stay connected.

With over 85 years of imagining change at Ricoh, we’ve learned a thing or two about changing with the times – especially when it comes to workplace technology. If there’s one thing I’ve learned this past year, it’s the importance of staying connected. Whether with family, clients or local businesses in my neighbourhood, staying connected continues to make a difference in all our lives on a daily basis.


Andrew Graham

Vice President of Virtual Sales, Ricoh Canada

With over 16 years of experience at Ricoh Canada, Andrew knows Canadian small businesses. As a champion of entrepreneurship and home-grown Canadian business, Andrew effectively translates this passion into empowering his team with the innovative technology Ricoh is known for so they can help our customers redefine work and transform their business.

Through his visionary approach, thoughtful relationship-building, and quick-witted humor, as a business leader, Andrew brings a unique style of effectiveness that resonates with all who work with him.

When Andrew isn’t busy advocating for and enabling digital transformation in Canada’s small to mid-sized businesses, he’s an avid follower of F1 racing and loves to travel.

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