As we step into 2025, the rapid evolution of communications technology offers valuable lessons for small business owners. Consider Wi-Fi—a technology we’ve relied on for decades to connect to the internet. It has now transformed into something far more dynamic with Wi-Fi Sensing, a groundbreaking innovation that uses wireless signals to detect motion. This isn’t just an upgrade. It’s a redefinition of what’s possible, proving that even the most familiar technologies can be reinvented when viewed through a fresh lens.
Bringing new ideas to life is never easy, especially when the goal is to transform a technology that’s central to how we live and work. Success requires not just technical expertise but also the ability to shift perspectives and inspire others to see possibilities they hadn’t considered before. In my experience, developing something transformative is just the beginning. Equally critical is the task of clearly communicating its value, bridging the gap between innovation and understanding. This process requires persistence, clarity, and an unwavering focus on addressing real-world problems.
The lesson for small business leaders is clear: success isn’t just about the idea itself. It’s about the ability to challenge assumptions, adapt to evolving landscapes, and articulate a vision that resonates with others. In a world that never stands still, thriving businesses are those that see opportunities where others see obstacles and chart new paths when no roadmap exists. Patience, adaptability, and resilience are essential for navigating this uncertainty. True progress often comes from trusting the unseen potential of your efforts and understanding that the impact of your work may only be fully realized over time. Embracing ambiguity with persistence and conviction is how bold ideas become transformative success stories.
Looking ahead, I believe the future holds even more potential for reinvention. Smarter systems, greater connectivity, and entirely new capabilities are on the horizon, driven by those bold enough to question the status quo. For small businesses, this is a call to embrace change not as a threat but as an opportunity to lead.
Dr. Tajinder (Taj) Manku
Founder and CEO of Cognitive Systems Corp.
Dr. Tajinder (Taj) Manku, a visionary entrepreneur and wireless technology innovator, has left an indelible mark on the technology sector. With a Bachelor’s in Physics and a Ph.D. in Electrical Engineering (focused on Condensed Matter physics,) Dr. Manku’s academic excellence lays the foundation for his entrepreneurial prowess. Founding companies like Pravala, Sirific, and Tag-Comm before 40, Dr. Manku ‘s strategic leadership steered Sirific Wireless to pioneering a cellular chip with multiple antennas, later acquired by Nvidia for nearly $500 million.
In 2014, Dr. Manku co-founded Cognitive Systems Corp., where, as CEO, he revolutionized homes by incorporating motion sensing into WiFi networks. This breakthrough has garnered over 150 patents and 100 technical papers, along with accolades such as the Canadian Award for Research Excellence and recognition as one of CIO Review’s 10 Most Promising Wireless Technology Solution Providers. Dr. Manku ‘s relentless pursuit of excellence and innovation propels Cognitive Systems Corp. to the forefront of the industry, setting standards for WiFi Motion integration and solidifying its position as a technology leader.
