Emmanuela Okon, Founder of E’s Element: A Multifaceted Entrepreneur

Small Business Canada

Our Entrepreneur of the Week has been awarded to someone whose business journey is nothing short of inspiring many youngsters out there—Nigerian-born Canadian fashion blogger and CEO of digital creative agency E’s Element, Emmanuela Okon. Her passion for athleisure wear and jewelry led to the launch of E’s Element on January 3rd, 2021. E’s Element is a woman-owned Canadian business selling premium athleisure pieces that blend distinctive jewelry pieces and high-performance fabrics for everyday outfits. 

From starting as a style blogger to establishing her own business, she has proven that with passion and hard work, anything is possible. Her drive to succeed has led her to become the founder of E’s Element, a thriving business that offers a unique blend of jewelry and athleisure wear. With her innovative ideas and a keen eye for fashion, Emmanuela has already made a mark in the Canadian market. Her success story is a testament to the fact that, with determination and creativity, one can turn their dreams into reality. 

Emmanuela’s story is an inspiration to many ambitious entrepreneurs who want to create their own businesses and build a name for themselves in their own fields.

Unique, Well-Hit-Every-Time Collections

E’s Element benefits from Emmanuela Okon’s six years of experience in traditional retail, her five years of blogging, and her expertise in digital marketing. She has leveraged her training in communication to provide fresh, on-target collections. The company has invested heavily in establishing its social media presence through advertising on all major sites, which include Instagram and Pinterest. Jewelry is a specialty at E’s Element, but the store also has a wide selection of casual wear, making it a hub for all your shopping needs. She was motivated to launch her company by the desire to provide clients with stylish, high-quality jewelry and athleisure wear options.

Targeting Young Professionals and Recent Graduates

E’s Element’s target market is recent university or college graduates and young professionals. Hence, there is a wide range of possible incomes among those groups. To attract a younger demographic and a less established customer base, they offer certain designs for as little as $25.  However, she wants E’s Element to be a brand that grows with its customers as they become more established in their careers and will, therefore, continue to offer more exclusive and quality products in foreseeable product collections. Women aged 18-35 are their primary target audience. It also includes those who are in close proximity to the GTA’s cities—Toronto, Brampton, Hamilton, Mississauga, Oakville, Etobicoke, Vaughan, etc. 

For the jewelry pieces and designer accessories, the brand uses top-quality metals like 316 stainless steel, 925 sterling silver, and 18k gold, along with copper and IP plating. Each individual jewelry piece is quality-checked thoroughly. As for the fabric quality of E Element’s apparel line, materials like cotton fleece, velvet textiles, ribbed fabric, and spandex to ensure a quality that surpasses the standards of seamless fitting and maintenance of the clothes.

Social Media, Shopify Online Store, and Pop-Up Shops Events

Creating awareness of the E’s Element brand itself and its products is critical to the success of the business. Through organic content marketing, E’s Element has been able to expand its consumer base on both Instagram and Facebook successfully. Getting more email and text subscribers is a top priority for E’s Element, and the company plans to leverage social media like Instagram and Facebook to do just that. 

As a matter of fact, E Element’s future course of action involves a strategic expansion in the virtual realm that would effectively fetch the brand’s income generation and promotional goals. Most of the brand’s revenue is expected to come from its eCommerce store. The Shopify store will support physical and online awareness activities by providing interested customers another way to purchase products beyond the limited physical locations (still in beta testing). 

That’s not all; E’s Element hosts pop-up store events. These events are used as a tactic to raise brand recognition and collect leads, which can be converted into email subscribers for retargeting advertising. Emmanuela Okon has amassed a sizable following in a short length of time because of her forward-thinking collections, robust social media following, and savvy advertising. E’s Element goes beyond being a mere jewelry and athleisurewear brand and serves as a sanctuary where women can feel complete and discover their authentic selves.

Check out Emmanuela’s awesome collection at https://ellaelement.shop/collections/fall-faves and bring the new change today!

CanadianSME small business magazine provides timely and relevant news and trends on Canada’s small business ecosystem to support entrepreneurs in efficiently managing their businesses. Our magazine offers valuable insights to help entrepreneurs overcome obstacles. Subscribe to CanadianSME small business magazine at https://lnkd.in/dbqmSKN to stay ahead of the curve. For more real-time updates, follow @canadian_sme on Twitter.

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