Empowering Women Entrepreneurs: Shaping a Resilient and Inclusive Future

This International Women’s Day, we at Intuit celebrate the resilience, innovation, and leadership of Canadian women shaping the future of business. As a business leader, immigrant to Canada, and advocate for equity, I’ve witnessed firsthand the barriers women face—and the determination they bring to overcome them.

Women entrepreneurs continue to challenge traditional definitions of success. Our recent Small Business Index Annual Report revealed that Canadian women-owned businesses are among the most digitally integrated, leveraging technology to enhance productivity and accelerate growth. But innovation goes beyond technology—it’s about owning our voices and leading with confidence. Financial literacy is part of the foundation of confident decision-making, enabling women to scale, secure funding, and build resilient businesses. When women take control of their finances, they don’t just grow their ventures—they shape the economy, create jobs, and uplift communities.

Your ideas matter. Diverse leadership fosters stronger cultures and drives better business performance. At Intuit, we’re committed to empowering women with the support and opportunities they need to lead. To women entrepreneurs: we see your bold contributions and stand with you. Together, we can build a more inclusive future.

Puja Subrun

Country Manager (Interim), Intuit Canada and VP QuickBooks GTM Canada

Puja Subrun is the interim Intuit Canada Country Manager and VP QuickBooks GTM Canada, leading efforts to empower Canadian small businesses and accountants. With 20+ years of experience in transformational leadership, she drives innovation, operational excellence, and customer-focused solutions. An innovative leader, Puja has a proven track record in strategy development, problem-solving, and delivering ROI and operational excellence across industries. She is passionate about connecting with customers to inspire her team in creating impactful solutions, and plays a key role in forging partnerships, including a multi-year collaboration with the Professional Women’s Hockey League (PWHL) to support women in business. Through her strategic approach, she continues to drive innovation, efficiency, and business growth, solidifying her reputation as a respected leader in the Canadian business landscape.