Empowering your business in 2024

Empowering your business in 2024

We are all very aware that it’s a challenging time right now for Canadians, and especially for Canadian Small Businesses. However, in the face of challenges that the current economic climate presents, it’s the resilience of Small Business owners that truly make a mark, adapting to change and embracing innovation with tenacity. Small Businesses have an incredible impact on the vitality of our communities, they drive positive change, and foster a sense of togetherness.

It’s this togetherness that I think we often don’t speak as much about as we should. We know that Small Businesses play a vital role in our communities; they shape our neighborhoods, they create representation and diversity, and  add local character and vibrancy. But it should be a two way street. Small Business owners should harness the opportunities that exist in their communities, and form relationships with other business owners around them. Think about it as social or community capital. It’s the art of creating relationships and networks, and building trust with supportive, reciprocal individuals or businesses. Creating these relationships, learning from one another, really can make a difference and allow a Small Business new opportunities. Not only that, but we all require a supportive, safe network to lean on. 

This idea of togetherness doesn’t just stop with our communities, and between individuals. It also extends to larger businesses and governments of all levels supporting Small Business. What’s key is for Small Businesses to take advantage of the opportunities out there. At TELUS, through our Stand With Owners program, we recently awarded five amazing Canadian Small Businesses $125,000 in funding, advertising, and technology, as well as $25,000 prizes to fifteen finalists to help grow their business.  Each year, we ask game-changing Small Businesses across Canada to apply. It’s programs like this that make such a difference, and I encourage every owner to keep an eye out for these amazing, helpful opportunities. 

Small Businesses play such an important part in Canada and our communities, and I encourage each and every owner to make connections with members of the community – build that social capital, embrace innovation, engage with the community around them – and take advantage of the programs that exist to make today and tomorrow better for all of us. 


Suzanne Trusdale

TELUS, Vice President, Sales – Small Medium Business, TELUS, Small Medium Business

Suzanne is deeply invested in empowering diverse entrepreneurs and business owners to succeed. Prior to joining the TELUS team 25 years ago, she owned a restaurant and catering company. Suzanne is currently TELUS’ Vice President of Sales for Small Medium Business. She is a strong advocate of diversity and inclusion; she serves as Global Co-chair for Connections (a network focused on the career growth and progression of women at TELUS) and Executive Sponsor for Spectrum (TELUS’ resource group for 2SLGBTQIA+ and allied team members).

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