EY Canada Entrepreneur Of The Year Program Director, Assurance Partner, EY Private

EY Canada Entrepreneur Of The Year Program Director, Assurance Partner, EY Private

As entrepreneurs gear up for the challenges and opportunities that 2024 may bring, it’s crucial to embrace a strategic mindset and adaptability to thrive in the dynamic business landscape. Here are key pieces of advice to guide entrepreneurs in the coming year:

Embrace Technological Advancements

Technology can provide a significant competitive advantage and open new possibilities for innovation. Harness the potential of emerging technologies, including artificial intelligence, blockchain, and the Internet of Things, to elevate your business processes, boost efficiency, and maintain a competitive edge in the market.


Prioritize Sustainability

In an era where sustainable practices are highly valued, assess the environmental and social impact of your business operations. The integration of sustainability and social responsibility into business strategy resonates with conscious consumers, investors and employees and ultimately contributes to a better world.


Health and Well-being

Employee well-being is a cornerstone of a thriving and sustainable workplace. Recognizing the profound impact that a healthy and content workforce can have on organizational success, businesses are increasingly prioritizing initiatives that support their employees’ mental, physical, and emotional health.


Customer-Centric

Understand and adapt to the evolving needs of your customers. Embrace customer feedback, utilize data analytics, and tailor your products or services accordingly. A customer-centric approach not only fosters loyalty but also enhances brand reputation in a competitive market.


Cybersecurity Vigilance

With increased reliance on digital platforms, cybersecurity is paramount. Protect your business and customer data from potential threats by investing in robust cybersecurity measures and staying informed about the latest security trends.


Cultivate Community

For entrepreneurs, the significance of community cannot be overstated. A strong and diverse entrepreneurial community provides a valuable network where knowledge, experiences, and insights can be shared. This collaborative environment facilitates learning, allowing entrepreneurs to glean from the successes and challenges of their peers.

By incorporating these strategies into their business models, entrepreneurs can navigate the challenges of 2024 while positioning themselves for sustainable growth and success in the ever-evolving global market.


Rachel Rodrigues

CPA, CA, EY Canada

Rachel is an Assurance Partner with EY Private. She supports entrepreneurs, private businesses and their owners.

With over 15 years’ experience, she has in-depth knowledge of the complex business challenges entrepreneurial entities face. She focuses on helping private, high-growth companies in a variety of industries, including retail, health care, manufacturing and technology with accounting and tax issues, M&A and cross-border issues in Canada and around the world.

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