No matter the industry, size, or stage, finance sits at the core of every business. It’s where decisions take shape, risks are measured, and strategy turns into action. For Canada’s small and medium-sized enterprises (SMEs), this central role has never been more critical.
In today’s economy, SMEs are navigating tighter margins, growing competition, and constant change. Growth is no longer just about selling more. It’s about operating smarter. That begins with finance. But the old playbook (manual processes, siloed data, delayed reporting) no longer meets the demands of modern business.
AI-powered financial management is changing that.
By automating routine tasks, streamlining workflows, and delivering real-time insights, intelligent finance platforms are unlocking new levels of speed, accuracy, and strategic clarity. Finance teams can move from reacting to anticipating. From crunching numbers to guiding the business forward.
Solutions like Sage Intacct are helping lead this shift. With AI-driven capabilities built in, Sage Intacct enables SMEs to make faster decisions, manage complexity across entities, and scale operations without adding overhead. The platform goes beyond accounting to position finance as a true growth partner.
In the Canadian context, where SMEs make up 98 percent of all businesses, this transformation has national impact. When these companies grow, innovate, and build resilience, the broader economy benefits. Modern finance systems are central to that momentum.
Ultimately, growth isn’t just a sales function. It’s a financial one. The ability to understand what’s happening now, predict what’s next, and pivot in real time is what separates businesses that scale from those that stall.
Finance has always been at the core. With AI and cloud technology, it’s becoming the engine. For SMEs in Canada, that means a more agile, data-driven, and confident path to growth.
Cathy Tracey
Area Vice President, Sage Intacct Canada
Cathy Tracey is the Area Vice President of Sage Intacct Canada, leading national sales strategy and growth. With over 20 years in business applications and software sales, she’s known for driving market expansion and building high-performing teams. At Sage Intacct, Cathy helps deliver cloud-based financial solutions that boost efficiency, agility, and insight. Her expertise spans Professional Services, Retail, and Financial Services, with a strong track record in leading complex deals. A respected leader in Canada’s tech landscape, Cathy champions strategies that transform financial management for growing organizations.
