Toronto, Ontario – August 19, 2021 – Flow Beverage Corp. (TSX:FLOW) (“Flow” or the “Company”), today announced long-term agreements with The Honickman Companies, PepsiCo Bottling Company New York, Canada Dry Potomac Corporation, and Canada Dry Delaware Valley Bottling Company (together, “Honickman”). Honickman will distribute Flow’s sustainably packaged premium alkaline spring water and better-for-you beverage products in the New York area covering eight counties including the “5 Boroughs”, certain counties in Virginia, Maryland, Pennsylvania, and Delaware, and the entirety of Washington, D.C., servicing a potential market of approximately 40 million people1 and 25,000+ doors2.
Flow’s CEO, Maurizio Patarnello, said, “We are very happy to announce today’s agreements with Honickman, a leader in beverage distribution serving Flow’s largest US customer base. Honickman has deep penetration in all channels, and their experience with premium and better-for-you products aligns perfectly with Flow’s product portfolio. Having a major partner like Honickman will help accelerate our growth in key markets and create long-term meaningful relationships with retailers and customers throughout the distribution territory. We’re looking forward to working closely together with Honickman for many years to come.”
The Honickman Companies are a leader in the nonalcoholic beverage industry, comprising five companies and 17 facilities stretching from New York to the North Carolina border with 60+ brands. Its beverage portfolio includes PepsiCo and Canada Dry products.
Flow is a premium alkaline spring water company with a diversified line of health and wellness-oriented beverage products sold online and at retailers throughout North America. Flow’s premium alkaline spring water is offered in original unflavored and a range of award-winning organic flavors, in sizes ranging from 330-ml to 1-liter.
Due to its unique artesian spring sources, Flow products contain naturally occurring electrolytes and essential minerals, and its original and flavored water products have an alkaline pH. As part of its ongoing innovation into functional “better-for-you” beverages, Flow recently introduced a new line of collagen-infused waters with natural flavors.
Founded in 2014 by serial, mission-driven entrepreneur Nicholas Reichenbach, Flow is highly dedicated to sustainability and is a B-Corp Certified company with a purpose to “bring wellness to the world through the positive power of water.” Flow set out to be a sustainable brand, packaging its products in up to 75% renewable-resource-based Tetra Pak™ cartons utilizing sustainable operations.
Flow beverage products are available online at flowhydration.com, and are sold at over 20,000 stores across the United States and Canada, including Target, Publix, Walmart, Costco, Whole Foods Market, Loblaws, Sobeys, Metro, Shoppers Drug Mart, Farm Boy, Sprouts Farmers Market, Safeway, Wegmans, Harris Teeter, Giant Eagle, Bristol Farms, Raley’s, and Duane Reade, among others.
For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com