From Landfill to Runway: The Inspiring Journey of Christal Earle and Brave Soles

Small Business Canada

There are stories that require emotions and empathy to be resonated with rather than mere words of appreciation. Stories that bring a smile to our faces, exuding hope and a positive change for tomorrow. Stories that inspire people to embark on a journey to salvage this planet and its beautiful inhabitants, human beings included. The CanadianSME small business magazine is proud to share an example of such boundless tenderness and generosity, brimming with good aspirations. This story is about Christal Earle, the woman behind Brave Soles, and her mission to foster goodwill and upcycling worldwide.

Christal Earle, the founder of Brave Soles, is a shining example of a business owner who has made it her mission to create products that are conscious of people and the planet. With a background in international youth humanitarian work, Christal saw an opportunity to upcycle discarded tires into beautiful and functional footwear and accessories while also creating employment opportunities for artisans in the Dominican Republic. In recognition of her inspiring work, CanadianSME small business magazine has named Christal Earle as their Entrepreneur of the Week. Let’s take a closer look at the story behind Brave Soles and the woman behind it.

From Humanitarian Work to Sustainable Fashion

Christal Earle has always been a changemaker. As the co-founder of Live Different, an international youth humanitarian charity, she worked with landfill workers in some of the most vulnerable communities across the globe. It was through this work that she saw the potential for circular fashion and a circular business model based on discarded materials. She launched Brave Soles in 2017 as a sustainable fashion line that uses tires collected from landfills to make stylish and handcrafted footwear and accessories. With Brave Soles, Christal has found a way to merge her passion for social impact with her love for fashion. 

Designing Products that are Conscious of People and the Planet

Brave Soles is not just a fashion brand; it is a movement towards sustainable, responsible consumption. Christal collaborates with Dominican Republic artisans to make eco-friendly, fair-trade products. Products from Brave Soles are sustainable, handcrafted, and ethical.

Brave Soles is instrumental in waste reduction and providing sustainable livelihoods for the artisans using discarded tires as a key material. And that’s not all; the brand also donates a portion of its profits to organizations that are working towards creating a more sustainable future. 

The Power of Transparency and Conscious Consumerism

According to Christal, one of the best ways toward conscious consumerism is to try to learn about the company’s practices. Transparency on the part of a brand indicates an ongoing commitment to excellence, quality, and environmental sustainability. This is the approach that Brave Soles takes, and they are proud to share the stories of the people and the processes behind their products. Being a conscious consumer entails a journey of exploration and discovery about the history of the products one buys. It enables you to make conscious choices for a more sustainable, greener, and ethically brighter future.

 The Journey Continues

For Christal and the team at Brave Soles, the journey toward sustainability and responsible consumption continues.  They are always on the lookout for novel ways to cut down on waste and improve the quality of life for humans while positively impacting the environment. Through their work, they hope to inspire others to make conscious choices in their own lives.

As Christal says, “It’s not just our story, nor is it a tire’s story. This is the story of people like you: people who know they want to be proud of their choices. Our team ebbs and flows and covers many generations of people from many different parts of the world. All of us have stories and reasons for why we do what we do. And all of us have one thing in common: we are curious and inspired by the continuing question of how we can create something that is a growing reflection of our love for people and the planet.”

We wish nothing but success and greater achievements for Christal, who tirelessly works to improve our planet and bring the right change in the lives of the underprivileged. To learn more about her initiatives, footwear brand, or how you can be a part of this noble cause, log on to

CanadianSME small business magazine provides entrepreneurs with the right tools to operate their firms efficiently by delivering current and essential information and trends concerning Canada’s small business background. Our magazine offers valuable information to assist entrepreneurs in navigating problems and overcoming barriers. Subscribe to CanadianSME small business magazine at to stay ahead of the curve and be aware of the newest trends in the small business community. Follow @canadian_sme on Twitter for real-time updates.

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