1 At Bat Media positions itself as an extension of established direct-to-consumer teams, trading scattered execution for senior-led work across paid media, retention and creative.
For direct-to-consumer brands, growth rarely stalls for a shortage of tactics. It stalls when paid advertising, email, creative and marketplace work sit with different hands that never quite line up. 1 At Bat Media, a performance marketing agency based in Toronto, builds its pitch around exactly that seam — offering established ecommerce teams a single group to run customer acquisition and retention together.
The company describes itself as a “performance-first ecommerce growth agency built for brands that want more than fragmented execution,” and frames its role as an extension of a client’s in-house team rather than an outside vendor kept at arm’s length.
One Answer to Scattered Execution
The positioning leans on a distinction familiar to any founder who has juggled a roster of freelancers and platforms: the gap between execution and coordination. The agency’s stated aim is to help established brands “acquire and retain more customers through Paid Media, Email + SMS, and performance creative — with senior-led strategy and full-funnel accountability.”
That closing phrase, full-funnel accountability, is the load-bearing idea. Rather than tuning a single channel in isolation, the company organizes its offering around the whole customer journey — from the first paid impression to the repeat purchase that may follow months later. It is an operational promise rooted in disciplined execution, and one aimed at brands that have already outgrown the experimental stage.
From First Click to Repeat Purchase
The service menu maps neatly onto that funnel. Paid media covers customer acquisition across Meta and Google, which the company says it runs with “clean structures, disciplined testing, and ongoing optimization focused on profitable growth.” Retention lives in Email + SMS, built on the Klaviyo platform through campaigns, automation flows and segmentation meant to lift repeat purchases and revenue per customer.
Feeding both is performance creative — hooks, angles and iterations designed, in the agency’s words, “to convert, not just look good” — supported by creator-sourced UGC and influencer content meant to add trust and creative velocity. Two further lines round out the offering: Shopify development aimed at conversion-focused landing page and product-page improvements, and an Amazon practice covering advertising, listing performance and channel expansion. The through line is a steady testing cadence rather than one-off campaigns, with creative and retention treated as parts of the same growth system rather than separate deliverables.
Staffed in Pods, Led by Seniors
How the work is staffed is central to the pitch. The company assigns clients a “pod” — a cross-functional team that, by its own account, can include a senior growth strategist, paid media strategist and buyer, an Amazon strategist, a designer, a retention strategist, an email and SMS specialist, a developer, a copywriter and a client success coordinator. The emphasis throughout is on senior-led strategy and, as the agency puts it, working “like an extension of your team — organized, proactive, and focused on profitable growth.”
That operating stance is spelled out in a short set of stated values: Swing For The Fences, Extreme Ownership, Precision Wins, and Proactive > Reactive. The baseball framing runs through the brand, but the values themselves read as a promise of accountability more than showmanship.
Brands Featured in the Agency’s Case Studies
The agency’s case studies feature established direct-to-consumer and specialty brands. Named brands include the sports nutrition company ANS Performance, apparel label Cutter & Buck, cleaning brand Maker’s Clean — which the site notes is “backed by Clean My Space’s audience of more than two million YouTube subscribers” — along with Nooee Pet, Carla’s Cookie Box, Sports Vault, Winnipeg Outfitters, CILQUE, the construction-accessories brand JackJaw, and Pro Football Hall of Famer Brian Dawkins.
In its published case studies, 1 At Bat Media reports a 65 per cent increase in conversion rate, a 34 per cent increase in average order value and 3.2x growth in DTC revenue for Nooee Pet. For ANS Performance, it reports 50 per cent-plus year-over-year growth for four consecutive years, a 32 per cent reduction in customer acquisition cost and a 21 per cent increase in lifetime value.
Where It Operates
The agency is headquartered in downtown Toronto, at 40 King Street West, and lists Travis McEwan as its Founder and CEO. Its stated focus is narrow by design: established DTC and ecommerce brands looking to consolidate acquisition and retention under one roof rather than scale by adding vendors.
Prospective clients are pointed not to a generic enquiry form but to a booking flow for an introductory call, with a few preliminary questions about the account up front — a small signal of the qualification-first posture the agency projects across the rest of its site. The company can also be reached by phone at 647-598-8705 or by email at [email protected], and it maintains a presence on Facebook, Instagram and LinkedIn. For an agency that sells discipline and accountability, the restrained, funnel-first tone of its own marketing is arguably the first proof point on offer.
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Disclaimer: This article is based on publicly available information intended only for informational purposes. CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned. Readers are advised to conduct their research and due diligence before making business decisions.
