Ginel McLarty is the owner of GMCO Inc, founder of Encore Websites and a Support Advisor at Shopify. She is also a Website Designer and Business Consultant from Toronto, Canada, who specializes in working with startups, nonprofit organizations, creatives, and anyone looking to start and grow their business.
Ginel was born in Jamaica, grew up in New York, and now lives in Toronto, Canada. She is a diploma holder in International Business & Business Development from Seneca College.
She is a resourceful, performance-driven professional with a unique business and marketing background and several years of experience building partnerships, working on social media marketing, managing projects, building brands, creating marketing strategies and campaigns, and doing business consulting. In addition, she coaches merchants, leads discovery calls, maximizes business opportunities, and develops growth-related operational strategies across various roles and organizations.
She provides service to customers, including established business owners, startups, and people interested in anything eCommerce or web-related. She is committed to providing meaningful insight and guidance to help you understand, learn valuable skills, and assist you in reaching your business goals.
Currently, she is a Support Advisor at Shopify, where she is responsible for maintaining accurate records of tickets, enhancing merchant partnerships, devising solutions to business roadblocks, strategic planning, and supporting merchants with marketing and administrative operations. She has proven her potential with a track record of turnarounds, establishing operational excellence, and boosting business opportunities through dynamic strategies.
Ginel McLarty Consulting
Ginel McLarty Consulting helps you start and grow your business. They help you through all stages of your business, from assisting you in the idea phase, getting your business started, figuring out the following marketing plan, or just needing general guidance.
GMCO Inc. helps reduce the confusion and stress associated with business ownership by assisting you in figuring out your goals and plans and breaking them down into realistic milestones and tasks to build a successful Black-owned business.
Their mission is to be the best startup business consulting agency internationally, which focuses on helping business owners start, better operate, and grow their businesses.
They believe in providing value to help businesses grow through various means, including individual consulting and extensive team training. Within their online community of business owners, they aim to help anyone who needs it.
They help save time and money by helping you figure out the right way and the next steps to elevate your business. In addition, they support the growth of your business by providing effective business advice and direction from business and marketing professionals.
Encore Websites
Ginel McLarty founded Encore Websites as a website design company. It has been functioning in the industry for over seven years, working with startups, nonprofits, creatives, and anyone looking to get a professional website designed for their business or brand.
They love working with all their clients and their teams and ensure you are happy with your website design process from start to finish. Even after completing the website, they provide you with website support to ensure you have the help you need going forward to make things easy and efficient without any stress.
Black Classified
Black Classified connects you with incredible Black-owned businesses. It is the #1 Black business directory with the most organized and curated list of Black Owned businesses in your city.
Ginel founded Black Classified to solve the lack of visibility for Black businesses. Today, they house hundreds of Black-owned businesses and have grown into something unique.
She noticed that most Black business owners lacked digital literacy. They needed to be made aware of the online opportunities; the possibilities of Google and Facebook ads and the search engine optimization process confused them.
Ginel decided to bring advertising to the level of these business owners to resolve the visibility issue and utilize the digital benefits. So she developed a simple solution that wouldn’t burden the struggling Black businesses.
The result of her thoughts was a directory of black-owned businesses optimized by her website designing skills.
Proving Her Grit
Ginel McLarty is a high achiever and an exceptional team player who has been commended for achieving consistent excellence in all the roles she has taken on. She has a collaborative and analytical approach to developing useful operational strategies.
She strives for consistency and excellence and is interested in hosting social events, reading, and working out. In addition, she has extensive knowledge of workspace management tools such as Microsoft Office Suite, Google Workspace, the Shopify platform, Hoot Suite, Zoho Suite, QuickBooks, Calendly, Salesforce, and Asana, amongst several other tools.
In addition to the three organizations she has established, she has also founded Young Entrepreneurs in Toronto to mentor the youth on their path through entrepreneurship and Black Initiatives, a nonprofit that helps the black community one initiative at a time.
The Toronto Youth Council awarded her the Identify and Impact award for building the community through entrepreneurship.
She has authored a book titled “25 Tips to Everyday Work and Play,” a self-published book on businesses and self-help that sold more than 500 copies in its first week on sale.
Ginel McLarty loves helping business owners and looks forward to connecting with other ambitious professionals. To learn more about her consulting work, visit https://ginelmclarty.co/.
Entrepreneurial initiatives must be aimed at community development as well. To read more about these inspirational people, subscribe to CanadianSME Small Business Magazine https://lnkd.in/dbqmSKN. For the latest updates, visit our Twitter page at @canadian_sme.
