HomeStars: Connecting You To The Pro You Need

HomeStars is a free service to help homeowners find verified and community-reviewed home service professionals for their home improvement needs. They are Canada’s biggest network of verified and community-reviewed home service providers. They have professionals all around Canada that can assist you with any project, whether you are beginning a significant makeover or need a simple repair.

A Brand New Resource

HomeStars was established in 2006 as a brand-new resource for homeowners to find home service experts for their project requirements. They used word-of-mouth reviews online to encourage homeowners to share their knowledge and offer insightful feedback. 

Their mission is to connect homeowners with the most reputable home service professionals, giving you the tools you need to make confident hiring decisions for every home improvement project right the first time. 

HomeStars businesses have successfully passed a rigorous screening process to help you hire safer and smarter. A contractor with the HomeStar badge means they have been screened for what matters most to you.

HomeStar encourages customers to use their tools and resources to make wise hiring decisions. Before hiring, customers can check each company’s profile for a high star rating and a verification badge based on reliable criteria. In addition, they can look up a business online to read reviews and view images of previous jobs.

HomeStar helps you locate local experts fast so you can get in touch with them for quotations, whenever you’re ready to start your job.

The Value-Based Team

Nancy Peterson founded Home Star in 2006 after struggling with her home renovation. She quit her senior position at Kraft to launch her own business with the goal of making it easier for homeowners to select and work with the best home service professional for their home renovation projects.

Her business idea was simple: use online word-of-mouth to let people digitally discuss their home repair experiences. After fifteen years, HomeStars is still Canada’s top platform for matching homeowners with vetted and community-reviewed home service professionals.

HomeStar is made up of a group of people that are dedicated to assisting homeowners in finding the best home service professional for their projects. In addition, they collaborate to establish fruitful connections between homeowners and home service providers.


Carving Path of Success

Shir Magen, the CEO of HomeStar, is a successful leader with extensive knowledge in client acquisition, scalable growth, and retention strategies in technology companies both domestically and internationally. 

She holds a bachelor’s degree in interior design and an MBA. Shir formerly worked with Wave as the Senior Director of Sales and Marketing and at the Matomy Media Group as the Director of Offering & Product Marketing.

In 2018, Shir joined the HomeStar team as Vice President of Marketing. The strategic repositioning of HomeStars from a one-sided directory business to a two-sided digital marketplace was carried out during her role as SVP of Product and Marketing, which enabled scalable and lucrative revenue development on a national level.

In 2020, she was promoted to CEO. Under her leadership, HomeStars is a part of the Angi and IAC companies, investing and supporting her as she leads the company through a substantial development phase.

HomeStars has received three awards from Great Place to Work since Shir took over as CEO in the categories of Best Workplaces, Best Workplaces for Inclusion, and Best Workplaces Managed by Women.

Shir has a strong work ethic and is a results-oriented, inspirational leader who believes that all great achievements are created in teams.

The company is built on the core values of trust, accountability, communication, respect, and coachability. They imbibe these values in every member, including their leadership team, who lead by example. It is these principles that help them achieve their goals.

HomeStar is Canada’s most trusted home improvement network. To know more about their services, visit their website at https://homestars.com/


Providing a platform that offers the possibility of bringing a client to the required service provider is immense. To read more about these opportunities, subscribe to CanadianSME Small Business Magazine https://lnkd.in/dbqmSKN. For the latest updates, visit our Twitter page at @canadian_sme.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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