How SMEs Can Leverage Strategic Business Travel in an Uncertain Economy

Small- and medium-sized enterprises (SMEs) aren’t just the backbone of Canada’s economy; they shape its future. Statistics Canada reports that SMEs account for 98 per cent of all employer businesses and employ nearly two-thirds of the workforce, driving innovation, job creation, and community growth. Yet, as inflation rises, supply chain disruptions increase, and competition intensifies, these businesses face mounting challenges.

While many SMEs focus on operational efficiency or innovation to tackle these challenges, one surprising avenue remains under-utilized: strategic travel management

For growth-focused businesses, travel isn’t optional; it’s essential. Deals are sealed in person, trust is built both within and across borders, and opportunities emerge in conference rooms and at working lunches. Research from McKinsey Insights found that organizations with robust travel programs are 30 per cent more likely to achieve broader business goals, from revenue growth and market expansion to strengthened partnerships.

Travel, however, comes with challenges. A recent Corporate Traveller study conducted by YouGov revealed that 70 per cent of Canadian business travellers experience disruptions, and 91 per cent say these issues directly hurt their business. Missed flights, delays, and cancellations cost SMEs time, money, and client trust. This reinforces the importance of strategies to mitigate inefficiencies.

Approaching business travel strategically transforms how companies manage its impact. Organizations that look to outsource the management of their trips effectively often find opportunities to reduce costs. Data shows businesses with tailored travel policies and efficient booking tools saw savings of up to 15 per cent, freeing resources for reinvestment. With real-time support, companies also reclaimed thousands of hours in productivity.

The value of strategic travel management extends beyond reducing costs. It helps streamline operations, improve traveller health and well-being experiences, and enables SMEs to focus on employee retention and business growth; both domestically and internationally.

Projections from the Globe Business Travel Association indicate a 15 per cent growth in Canadian travel by 2025, making it an essential consideration for businesses. For SMEs, reevaluating travel’s role can turn challenges into opportunities. By planning efficiently and aligning travel with long-term goals, SMEs can use it as a catalyst for resilience, growth, and stronger partnerships.

Chris Lynes

Managing Director of Flight Centre Travel Group Canada

Chris Lynes is the Managing Director of Flight Centre Travel Group Canada, which includes the global travel management brand Corporate Traveller. With over 20 years of industry and leadership experience, Chris works with businesses to improve how they manage travel, reduce costs, and streamline operations. His client-centric, results-driven approach helps companies find smarter ways to achieve their goals, even during times of uncertainty.