During the COVID-19 pandemic, Canadian retailers have seen a tremendous transformation. Most notably, retail eCommerce flourished in early 2020 as lockdowns restricted the access of physical establishments, and ushered in a new era of purchasing goods.
There were 24.2 million online shoppers across Canada in 2021. Purchasing via mobile devices, using social media channels or through the brand’s official website are all examples of digital purchases. According to Statista reports, retail sales from eCommerce are expected to increase by more than $6.54 trillion by the end of 2023. Thanks to Canada’s sizable digital population, this country has been a particularly profitable market at the present time.
Along with that, Canadian retailers are becoming increasingly conscious of the advantages that online platforms provide, particularly in an emergency. Today, retailers maintain their eCommerce websites, and customers who have become habituated to online buying are using them.
The global pandemic has demonstrated how valuable an asset online purchasing is for both consumers and retailers, making them embrace the “new way of selling and purchasing”. The eCommerce sector will play a more important part in and we expect it would be more innovative and creative as time goes by. In short, it will surely become an unstoppable force.
There is one such company that has successfully made the most leveraging digital platforms is The Copper Bell, an online soy candle company, founded by Katrina Bell, based out of Guelph, Ontario, Canada.
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A Brief about The Copper Bell
The Copper Bell is a Guelph-based soy candle company, launched by Katrina Bell. These candles, which combine dry humour and high-quality ingredients, are ideal for anybody who enjoys a good dad joke. Simply put, each candle has a horrible pun or pop culture allusion that is sure to delight.
Each candle is handcrafted in Guelph, Ontario workshop using phthalate-free fragrance, cotton wicks, fragrance oils, and organic soy wax. Their sassy, sweet, and punny candles make for nice gifts and have the power to bring a smile to people’s faces. The Copper Bell believes that unique smell combinations and amusing titles make for great conversation starters in houses. The Copper Bell only utilizes the best materials to create strong-smelling candles that don’t leave buyers with unpleasant side effects, like headaches.
To know about The Copper Bell’s wide range of products, you can visit https://thecopperbell.ca/collections/. We bet you are definitely going to purchase one since all their candle products are hard to resist.
A Few Lines about the Founder
Katrina Bell is the face behind The Copper Bell. She acquired sensitivity to fragrant candles after having her baby. She began making her own candles in order to discover a solution that will allow her as well as others with fragrance sensitivity to have candles in their houses.
The Copper Bell began as a creative side project to her day job. She had been doing the same work for four years and was ready for a change. Katrina was seeking something to do with her creativity since she was having difficulty transitioning to a new job within the company she was working for. She experimented with crafting candles and wreaths before committing to her first artisan market in the fall of 2019.
At the same time, Katrina started a new job in a completely new sector and had a full plate. She began that job at the end of October 2019. She was already a part of the company’s huge COVID-related layoff by the end of March 2020. Daycares had also stopped, so she was suddenly unemployed and at home with a two-year-old kid. She made the decision to focus on turning her side business into a full-time job, and it beautifully took off by Fall 2020 and she hasn’t looked back since then.
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For more information regarding The Copper Bell, you can simply scroll through their official website by clicking https://thecopperbell.ca/.