Diversity and Inclusion

Introducing Canada’s First Indigenous-Owned and Led Full-Service Marketing & Communications Agency: Spark Agency Group

CanadianSMEPublished August 13, 2025 · 1 min read

Sparking Change, Igniting Impact: A bold new standard for inclusivity.

Spark Agency Group has officially launched, becoming Canada’s first Indigenous-owned and led full-service marketing and communications agency. Built to amplify Indigenous voices and center Indigenous worldviews, Spark creates bold, impactful campaigns that spark change for good. By blending lived experience with creative expertise, the agency develops campaigns that break down barriers and elevate representation for First Nations, Métis, and Inuit communities.

The agency brings together the talent and experience of Jelly Digital Marketing & PR, Symmetry Public Relations, and Elizabeth Bunney Communications, backed by Maskwa Investments Inc., led by tech and investment leader Joshua Nilson. Spark’s leadership includes representation from all three Indigenous groups in Canada: First Nations, Métis, and Inuit.

“Our approach to our work is grounded in the intersectionality of our lived experiences,” says CEO and co-founder Elizabeth Bunney. “As a Cree-Métis person with Indigenous and settler ancestry, I see what I do as an extension of my ancestors’ legacy, I’m bridging both of my worlds to create understanding, empathy and change.”

Spark isn’t just an agency, it’s a movement. With a commitment to cultural integrity, innovation, and collaboration, Spark is redefining what inclusive marketing looks like in Canada.

Learn more about this collaboration at https://www.sparkagencygroup.com

About Spark Agency Group

Spark Agency Group is an Indigenous-owned and led full-service marketing and communications agency rooted in the lived experiences of our First Nations, Métis, and Inuit team members. We bring bold ideas to life through Indigenous ways of knowing, being, and doing, infusing every project with cultural insight, creative excellence, and community connection.

More than marketers, we’re the original storytellers and relationship builders. We co-create campaigns with community, not just for them, ensuring the voices shaping the narrative are the ones that matter most. Whether we’re amplifying Indigenous voices, crafting strategic communications, or weaving stories that honour our ancestors, we do it with purpose, clarity, and connection.

And yes—we’re pretty cool people to work with.

Learn more at www.sparkagencygroup.com

CanadianSME

With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.

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