Joe Gagliese and Mat Micheli: How Viral Nation Is Changing the Face of Digital Advertising

Small Business Canada

As the digital age advances, marketing has become an ever-evolving landscape that demands creativity, innovation, and strategic thinking. Companies strive to capture the attention of their target audience and leave a lasting impact. Two individuals who have mastered the art of digital marketing and transformed the industry are Joe Gagliese and Mat Micheli, the co-founders of Viral Nation. With their unparalleled vision and entrepreneurial spirit, they have taken influencer marketing to new heights, propelling Viral Nation into a global powerhouse. 

Recognizing these aspects of a better marketing methodology, CanadianSME Small Business Magazine has decided to award Joe Gagliese and Mat Micheli with our prestigious title of Entrepreneurs of the Week for this edition. We value their contribution and efforts to guide a much-needed change in the Canadian marketplace.

A Dynamic Duo Driven by Entrepreneurial Passion

Joe Gagliese and Mat Micheli’s journey began long before the inception of Viral Nation. Both individuals demonstrated their entrepreneurial drive from a young age, seizing opportunities and bringing their ideas to life. Mat’s early ventures involved selling smartphone cases, while Joe’s entrepreneurial spirit was evident when he started his first business at the age of 12, selling recycled paintballs. Their shared passion for technology and marketing laid the foundation for their future collaboration and the birth of Viral Nation.

Making Influencer Marketing a Worldwide Shockwave

Under Joe Gagliese and Mat Micheli’s direction, their influencer marketing organization swiftly grew into something far larger. As co-CEOs, they oversaw Viral Nation’s evolution into a leading digital and social innovation firm on a worldwide scale. By combining strategy, talent, media, and technology, Viral Nation helps the world’s most successful businesses expand their reach and revenue. The Coca-Cola Company, Meta Platforms, Uber, and Anheuser-Busch are just a few of the companies that have put their faith in Viral Nation to help them reach their intended demographic in today’s dynamic social environment.

Influencers, Innovators, and Industry Experts

Joe Gagliese and Mat Micheli have established themselves as influential figures in the marketing world. They are recognized authorities in influencer marketing and social technologies, featured in reputable publications like Forbes, Business Insider, and the New York Times. Their expertise and insights have been sought after by industry outlets, including Sportico and CNBC. Moreover, they actively participate in events and conferences, supporting diverse entrepreneurial communities and sharing their wealth of knowledge and experiences.

Not only that, Joe Gagliese’s dedication to encouraging and guiding future business leaders is admirable. He is the first Entrepreneur in Residence at the University of Toronto’s Scarborough Management School and a professor of marketing at a number of North American universities. Joe, in conjunction with the institution, has established a ground-breaking scholarship that places less emphasis on academic performance and more on recipients’ business acumen, aptitude, and entrepreneurial intuition.

The entrepreneurial career of Joe Gagliese and Mat Micheli exemplifies the value of enthusiasm, ingenuity, and adaptation. They have changed the social ecology and propelled influencer marketing to new heights with their startup, Viral Nation, which has altered the field of digital advertising. They were early adopters because of their dedication to quality and their ability to spot market opportunities presented by new technology. Joe Gagliese and Mat Micheli’s contributions will have far-reaching effects on the marketing world for the foreseeable future.

So next time you’re out on a hunt to market your product or services in the most unique ways, then you know who to look for! And if you’re still not convinced, then visit and discover innovation in marketing!

CanadianSME, a magazine for small and medium-sized enterprises, is an excellent read for any company that values being on the cutting edge of its industry. CanadianSME magazine subscribers get access to a wealth of resources and are kept abreast of developments in their industry. 

The CanadianSME community is made up of people who share a love for business and entrepreneurship, and by following @Canadian_sme on Twitter, entrepreneurs can remain connected and active with this group. To subscribe to CanadianSME’s magazine and remain abreast of the newest trends and developments in your business, please visit now.

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