Duri Alajrami is the Chief Sales & Marketing Officer (CSMO) at Moneris. He is a marketing veteran with over 20 years’ experience establishing & managing digital and integrated marketing practices within leading global brands and Ad agencies. He has worked for Tribal DDB, Blast Radius / Wunderman, Ogilvy, and Mindshare. Throughout his career, Duri has lead diverse teams and serviced many fortunes 500 brands across multiple industries and continents, with a few of his campaigns gaining recognition on mashable.com and in best-selling books.
Duri is a firm believer in customer-centricity and is an advocate of demand-driven business models. Data helps us understand customers’ needs & buying habits, and allows us to build an offering strategy relevant to today’s FinTech clients.
What is your key advice to small business owners during these challenging times? And what steps should they take to keep their small business afloat during the current crisis?
“Now is the time for small business owners to go digital. The want for digital payment solutions like e-wallets, contactless transactions, and eCommerce has been rising over the past few years but the pandemic has accelerated demand. Digital commerce can seem overwhelming at first, but at its heart, digital is just another way that business owners can reach consumers. Right now, many Canadians are looking to shop more local as we spend more time in our neighborhoods.
Having an eCommerce-enabled website will not only help consumers find your business online, it will give them an alternative to shopping in-store with pre-order or delivery options.
You will also be able to grow your customer base beyond your local area. Make sure you keep your website up-to-date with what safety precautions you are taking so customers know what to expect as the situation evolves.
Whichever way your business needs to evolve and grow, there are digital tools that can grow with you. To help you get started, look into support funds like Canada Starts or the Canada Emergency Wage Subsidy (CEWS). Canada needs its small businesses. Now is a daunting time to be a small business owner and to keep that entrepreneurial passion going, but we’re committed to supporting small business owners every step of the way.”