Wayne S. Roberts, President – Blade Creative Branding Inc
Characterized by the Globe and Mail as “an ad industry provocateur,” Wayne brings more than 25 years of award-winning experience in strategic branding, creative advertising and innovative online solutions to Blade’s clients.
What is your key advice to small business owners during these challenging times?
Stay calm and stay connected to your staff and customers. Getting tied up in your own anxieties – and cutting yourself off from the people who matter most to your business’ success – is a fatal mistake many business owners make in hard times.
And what steps should they take to keep their small business afloat during the current crisis?
Internally: Have weekly video meetings that bring everyone together to discuss positive outcomes and ambitions among your team. Focus on the company’s strengths and successes. Listen more than you talk.
Externally: Reach out to each and every one of your clients, specifically to see how THEY are feeling, how THEY are handling the situation. Share insights, be a cheerleader … and offer to do something extra for them.
Community: Most of all, be more community-minded so your firm is seen as an organization that cares as much about the greater good as it does about your own bottom line. Invest in relationships now, more than ever, and you’ll see the benefits roll in when the clouds start to clear.