Key Advice To Small Business Owners For 2021 By David W Smith

Small Business Canada

David W Smith CMC, ACC,

Leadership Coach & Consultant | President @Logia Consulting™ | Co-Founder @Virtual Leadership Matters™

David Smith, BComm, CMC, ACC, RPM has over 30 years of experience as an organizational leader and a decade as a certified executive coach, facilitator, and management consultant. He has served as a corporate executive (CEO), business owner, and entrepreneur in multiple start-ups in different industries including one of Canada’s ‘50 Best Managed Companies. He is the President of Logia Consulting Inc™. and Co-Founder of Virtual Leadership Matters Inc™.


What is your key advice to small business owners for 2021?

I fondly recall a cheeky little film on customer service from the 1980s called Remember Me. This short film inspired us all to remember those customers that we might have unwittingly ignored. Customers make decisions one way or another and our indifference to them does not bode well. How does that link to business advice for 2021?

2020 brought us lots to remember including that unwelcomed intruder, COVID-19.  As the wounds are assessed and the subsequent learnings mount, I suggest we retain and build on how we communicate with each other in our businesses, and beyond.

As the pandemic arrived in the first quarter of 2020, we all used our communication skills to ensure customer needs were somehow served, the supply chains adapted and our staff remained informed and safe. Much of the communication was adrenaline-driven and compliant in nature, checking in with remote workers on Zoom or MS Teams to ensure people weren’t checking out. StatsCan reported that 3.4 million people moved to remote work and remain so today.

I was struck by this recent quote from Lori Beer, JPMorgan Chase and Co.’s Global CIO, “How we interact with our clients and the collaboration tools we’re now using to work remotely really change the dynamics around how we can effectively collaborate in our business… Those are trends that absolutely will continue to accelerate.”

We must assume that changing how we interact with clients and our teams is not a fad.  This will require new skills, new tools, and perhaps new styles of leadership. As well it’s important to also ‘Remember Me’ with our families.  To ensure we remain healthy and vibrant, and live to serve another day, we must also Remember Me and look after ourselves and those who matter the most in our lives.

is to choose your niche and choose your market size wisely.

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