Key Advice To Small Business Owners For 2021 By Grace Kusta Nasralla

Grace Kusta Nasralla – Operations Executive, e-presence Consultants Inc

Grace is the owner of e-presence Consultants Inc, founder of OSBN®, and HUDDLESPACE by OSBN®. Grace holds a Bachelor’s degree in Communication Arts with an emphasis on Radio, TV, and Film and an Honours Diploma in Business Administration and Accounting. She has been a Microsoft Certified Trainer since 2009 and is a member of the Microsoft Partners Network.

Grace originally comes from Lebanon, a small country in the Middle East, and has for the past 28 years been establishing her career path in the greater Toronto area. She worked in the Canadian non-profit and corporate world for over 24 years where she equipped herself with invaluable experience that prepared her to start her own business in 2005

What is your key advice to small business owners for 2021?

My key advice to small business owners for 2021 is to carefully evaluate the past year with its business failures and successes and identify the changes that have caused the decline and/or progress in the business. Some of these changes may be permanent so one has to work around them and maybe come up with new ideas and programs to implement for years to come. The 2021 progress plan should be drawn from the 2020 learnings, and once that is done the business owner can move into 2021 with a clearer vision for growth. Despite the struggles that small business owners have had this past year, we saw great support from the consumer for small businesses during the last two months of 2020 and that is an indicator that consumers still trust small businesses and we should build on that trust.