Lina Khalifeh – Global SpeakerAuthor of SheFighter Book, Founder of SheFighter
What is your Key Advice To Small Business Owners For 2021?
2020 has been one of the toughest years for many businesses, but as an entrepreneur, all we can do is learn how to surf a new wave. Adaptability is the key advice I would give to all entrepreneurs. Don’t compare yourself with how you used to do business, instead take time to think of different ways to generate revenue and survive.

In order to change how your business operates, you need to change how you think. You cannot think of the same way.
It’s okay to seek mentorship or consultancy during that time. I have personally looked for a consultancy from many Canadian businesswomen owners. All I had to do is ASK.
People out there are looking to help each other. I know that your ego might stop you from asking someone for help but drop that ego for now. Remember it’s okay to seek help and mentorship during these challenging times.
Many businesses do not know how to move everything virtually, so It is absolutely okay to seek help in the IT field. Find the expertise that knows how to do it faster than yourself.
I always seek help using freelance websites like Upwork.com, and Fiverr.com. I look for the freelancer’s reviews and hire him or her.
There is always a need for a service or product even during a crisis. Think and take your time to learn how to surf a new wave.