Key Advice To Small Business Owners For 2021 By Margaret Stuart
Margaret Stuart, Country Manager, Salesforce As Country Manager for Salesforce Canada, Margaret Stuart is responsible for leading the...
Small Business Canada
Margaret Stuart, Country Manager, Salesforce
As Country Manager for Salesforce Canada, Margaret Stuart is responsible for leading the growth strategy and business operations to deliver customer success and digital transformations.
Margaret was previously the Senior Vice President of Sales and Operations at Blackberry where she was responsible for BlackBerry’s enterprise software go-to-market, global Inside Sales, and the BlackBerry Workspaces solution. Prior to this, Margaret was Vice President, North American Business Development at SAP.
Margaret has more than 20 years of experience in sales, go-to-market, and product management with technology companies including Longview Solutions and Siemens Healthcare (now Cerner).
She’s a board member at Elevate and has a B.A. in Computer Science from Trinity College Dublin. She is also a graduate of The Judy Project, a Rotman School leadership forum.
What is your key advice to small business owners for 2021?
Small businesses are what makes a community and Canada’s SMBs have demonstrated resilience and innovation throughout 2020 – qualities that will continue to be important as we head into 2021. Looking at the year ahead, it’s important to double down on digital, while being prepared to innovate safely with customer experiences. The digital imperative is here to stay and frictionless, personalized experiences are the new norm.
According to recent Salesforce research, 88% of customers expect companies to accelerate their digital initiatives because of the pandemic. In fact, 68% of customers agree that COVID-19 has elevated their expectations of brands’ digital capabilities.
Small businesses should also leverage technology that will provide a 360-degree view of return-to-work readiness across locations, employees, and visitors, and make data-driven decisions.
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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