Key Advice To Small Business Owners For 2021 By Patrick Diab

Patrick Diab, Chief Product Officer, Moneris

Patrick oversees the ongoing evolution of the organization’s product portfolio. Mr. Diab evaluates emerging technologies and how they can be leveraged to create more agile and robust business solutions.

With over 18 years of experience in the payments industry, Mr. Diab has implemented solutions for a multitude of industry segments. He has also held roles in technology, product, and client integration.

Mr. Diab has a Bachelor of Science in both Software Engineering and Economics from the University of Toronto, as well as his certificate of Strategic eBusiness Management. Previously, he has also sat on McMaster’s Ecommerce Fraud Committee.


What is your key advice to small business owners for 2021? 
“Having the right tools and the right partners is more critical than ever. It can take a long time but put in the work now will pay off down the road. Look for digital tools that provide you flexibility and a range of options that can grow with your business. Make sure all the partners you work with are aligned with your vision, and have real conversations about where you can and can’t compromise.

Now is a great opportunity to revisit your business plan for 2021 and beyond. While you can’t anticipate the unexpected, you can reimagine how you deliver products or services that help your customers by asking yourself the hard questions.

What processes and digital tools do you already have in place? Do they support your customers’ wants and needs now as well as your long-term vision? How has your long-term vision changed? What tools and partners do you need to close those gaps?

Most importantly, continue to believe in yourself. Know that as a small business owner you have the strength to adapt to whatever the world throws at you. Your community is here to support you and would not be the same without you.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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