As the world witnesses a new dawn of fitness along with mental and physical well-being, people are consciously choosing food and drinks that are toxin-free and organic. The fitness trend also intensifies with newer and better diets, supplements, and beverages springing up, which aren’t just nutritious but also act as natural energy boosters.
However, all these new products beg the question: are they even worth our money and effort? Well, one man can answer this better – Max Rivest. The CanadianSME small business magazine is proud to recognize Max Rivest as our Entrepreneur of the Week for his innovative business venture and amazing product line.
Driven by health, inspired by the need to energize organically, and motivated by a love of a refreshing beverage break, Max Rivest was inspired to create Wize Tea, a low-sugar, antioxidant-rich tea made from coffee leaves. The cause of all this was a serious episode of coffee overdose, and eventually being recommended by the doctors to switch to lighter tea. This tea provides an alternative to hard drinks like black coffee, with the perfect balance of refreshing taste, low caffeine, and health benefits.
Today, Wize Tea has gained momentum in the market, with meteoric growth after launching tea bags in Whole Foods in 2016. The company has now shifted its focus to refreshing, healthy, and lightly caffeinated canned beverages.
The Gap in the Beverage Market
Max Rivest noticed a gap in the market for refreshing, healthy, and low-sugar beverage options. This happened after a serious episode of coffee overdose and eventually being recommended by the doctors to switch to lighter tea while studying abroad for his master’s degree. He discovered coffee leaves in an article and, realizing their potential, began developing Wize Tea with co-founder Arnaud Petitvallet. Wize Tea’s success was immediate and exponential with the launch of tea bags in Whole Foods in 2016.
Redefining Wisdom and Health
Wize Tea is an ambitious company that seeks to do more than just selling drinks. The principles of sustainability, health, and social responsibility serve as the compass for Wize as it redefines wisdom for the next generation. By putting the underutilized leaves that farmers usually throw away to good use, the firm is helping to improve the global supply chain for coffee while also providing new opportunities for employment and skill development for farmers and their workers. With the company’s help, farmers have had a reliable source of income during the nine-month off-season, which has resulted in over 100,000 hours of labour being created thus far. Wize Tea has also significantly impacted the environment by giving otherwise wasted coffee leaves a marketable purpose.
Bringing it all together – Planet, People & Profit
With a focus on environmental sustainability that benefits everyone financially, including the company, Wize Tea is clearly hitting hard to make their impact everywhere and, more importantly, on everyone. Their planet, people, and profit policies resonate with this ethos.
Wize Tea is committed to making a positive impact on the planet, people, and profit. The company has an impressive track record in environmental performance, as it adds new upcycled ingredients to create world-class and unique tea blends. For instance, the company’s best-selling loose-leaf tea, Chocolate Dream, uses upcycled cocoa bean shells to achieve its signature milk chocolate flavour, which would otherwise go to waste. It is the only tea or coffee business in the world that is vertically integrated down to the farm with a single origin. Wize Tea has also created a stable income source for coffee workers who would otherwise be out of work in the off-season.
Thanks in large part to Max Rivest’s foresight, Wize Tea is now available as a pleasant, nutritious, and mildly caffeinated beverage choice that meets the needs of those seeking alternatives to strong coffee and other caffeinated drinks. The company’s efforts to improve the environment, consumers’ health, and its community, as well as its business practices, have had far-reaching effects. Using coffee leaves to make tea has profoundly affected farmers’ lives by opening up a new market and providing them with steady work throughout the year. The success of Wize Tea demonstrates how entrepreneurs can meet market requirements while also improving the world around them.
Check out Wize Tea’s amazing collection of canned beverages and tea blends at https://drinkwize.com/collections/iced-teas and become a part of this great movement to change the environment and your health today!
CanadianSME small business magazine provides entrepreneurs the right tools to operate their firms efficiently by delivering current and essential information and trends concerning Canada’s small business background. Our magazine offers valuable information to assist entrepreneurs in navigating problems and overcoming barriers. Subscribe to CanadianSME small business magazine at https://lnkd.in/dbqmSKN to stay ahead of the curve and be aware of the newest trends in the small business community. Follow @canadian_sme on Twitter for real-time updates.
