Media and Tech Powerhouse Alexandra Panousis Joins Sampler As Board Director

CanadianSME Small Business Magazine

Sampler, the leader in omnichannel product experiences announced today that Alexandra Panousis has joined its board of directors. With over 20 years of leadership experience in the media and tech industry, Panousis has worked with hundreds of brands and clients over the course of her career to truly deliver on the promises of digital transformation.


When asked about what drove her to Sampler, Alexandra Panousis said “As digital
maturity evolves the martech industry, brands will find that traditional options are not as effective. There is so much waste in traditional product sampling. The digital offering
provided by Sampler solves this problem and helps to codify a solution that delivers
value, data and results to advertisers. Sampler offers a gold standard solution,
reimagining what is possible in the category over the past 9 years. I am thrilled to be
joining the board and helping support their incredible leadership team as they continue to grow and create long term value.”


Sampler’s platform adds a layer of targeting and measurement to product experiences.


Helping brand marketers collect high-value first-party data that enables more
personalized consumer journeys and data-driven decisions.Sampler launched in 2013,
with a vision to digitize the product sampling space for brands. Now, Sampler has since
expanded its offering to enable media networks, agencies and retailers to seamlessly
turn on digital product sampling as a new capability to offer their own consumer
packaged goods advertisers. To date, over 950 brands have used the platform to launch sampling programs across the globe and retailers like Kroger are leveraging Sampler’s technology to power their own version.


As Sampler’s Canada’s CEO and Founder Marie Chervier said “Sampler’s vision is to
centralize the measurement of product experiences onto one platform. We want to
make it easy for brands to find consumers wherever they are looking to discover new
products and to make it easy for them to measure the impact of that first, second or
third product interaction. It is our fundamental belief that the best way to build a brand is to enable consumers to try your product. Sampler understands that this has historically been hard to execute and measure at scale. We’re looking to change that.”


Alexandra is currently the Global Executive Chief Client Officer at Valtech where she is
consulting leading brands in their Business Transformation efforts. Alexandra’s business
transformation experience is well-suited for Sampler as its innovative product
experience technology is focused on scaling its use cases with its major clients like Unilever and L’Oreal globally. As Panousis explains Sampler enables brands to
leverage product sampling to collect high-value data; “Digital helps to elevate the
sampling experience by putting data at the core of the interaction” says Panousis. “The
one to one data is the equivalent of marketing gold. It is one of the true benefits of
using Sampler’s sampling platform – and helps move the narrative from ‘we think’ to ‘we know’.”


Sampler has also had several new industry experts join as advisors this year including
Drew Cashmore the Global Head of Marketing at Firework.


About Sampler
Sampler is the leader in data-driven product trial Direct-to-Consumer product sampling.
The platform helps brands deliver samples online and gather the insights they need to
build one-to-one relationships with consumers. Unlike traditional sampling where brands are often found handing out samples at random, Sampler allows brands to target, track, and measure the sampling program from start to finish. Sampler has worked with over 950 brands worldwide including some of the world’s most trusted names in CPG like L’Oréal, Nestle, Pepsi, and Kimberly Clark.

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CanadianSME
With an aim to contribute to the development of Canada’s Small and Medium Enterprises (SME’s), Cmarketing Inc is a potential marketing agency and a boutique business management company progressing rapidly in its scope. By acknowledging a firm reliance of the Canadian economy over its SMEs, the agency has resolved to launch a magazine, the pure focus of which will be the furtherance of Canadian SMEs, and to assist their progress with the scheduled token of enlightenment via the magazine’s pertinent content.
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